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Work Smarter, My Frame Gallery, Optical Marketing

Webrooming and Your Optical Dispensary

5 reasons to re-think your online strategy and build a Frame Gallery

Consumers have moved much of their shopping activity online. In fact, most purchases start with an online search, even when the purchase itself is made in-store. 

Webrooming, or browsing online before buying in-store, has become a pretty common consumer behavior. It's no surprise that people are using the web to research products, but still want the ability to see the real thing in person in-store. 

Tom Doyle
By Tom Doyle
on August 28, 2018 at 8:20 AM
   
Webrooming and Your Optical Dispensary
5 reasons to re-think your online strategy and build a Frame Gallery

Consumers have moved much of their shopping activity...

Tom Doyle
By Tom Doyle
on August 28, 2018 at 8:20 AM
Frames Data Canada adds Centennial Optical
The 31 added brands bring the total skus to nearly 64,000.

Frames Data Canada, which includes 2 products (Frames Data...

Tom Doyle
By Tom Doyle
on August 20, 2018 at 8:49 AM
My Frame Gallery Resource Guide
Getting started with My Frame Gallery for your optical retail?  Use this round up of posts and resources as your guide.
Tom Doyle
By Tom Doyle
on August 15, 2018 at 8:21 AM
2nd Pair Sales: Combine a follow up promotion with My Frame Gallery

In Optical, we're always discussing ways to make the elusive second pair sale.  But are patients more likely to buy a second...

Tom Doyle
By Tom Doyle
on August 13, 2018 at 8:29 AM
Create a Frame Gallery From An Inventory File
A file upload enables you to display the actual frames in your inventory with minimal effort

Subscribers to My Frame Gallery...

Tom Doyle
By Tom Doyle
on July 9, 2018 at 10:07 AM
Marketing your Gallery:  The basics [CHECK LIST]
Simple steps to drive more traffic from day 1.

You don't need to be a marketing guru to make a splash with your new Frame...

Tom Doyle
By Tom Doyle
on July 2, 2018 at 8:37 AM
How to embed a Frame Gallery directly on your site with an iFrame
Your Gallery will fit seamlessly into your website.

We've launched a new iframe version of My Frame Gallery, available to...

Tom Doyle
By Tom Doyle
on June 25, 2018 at 8:20 AM
My Frame Gallery Design Upgrade Launches

The latest design upgrade to My Frame Gallery is now live!  The changes, which were implemented last week, are as follows:

Tom Doyle
By Tom Doyle
on June 18, 2018 at 8:35 AM
Statistics for My Frame Gallery

My Frame Gallery subscribers will soon have a new tool to gain insights into their businesses.  Starting this month, Frames...

Tom Doyle
By Tom Doyle
on June 6, 2018 at 8:19 AM
A Very Brief Overview of My Frame Gallery (VIDEO)

Here's a quick under a minute!—video summary of My Frame Gallery's features and benefits.

Tom Doyle
By Tom Doyle
on June 4, 2018 at 8:33 AM
Automatic Brand Updates for My Frame Gallery
Updating My Frame Gallery is easier than ever with this new program that updates your brands for you.

Want to keep the...

Tom Doyle
By Tom Doyle
on May 29, 2018 at 8:30 AM
My Frame Gallery's new Wish List featured in Vision Monday's VMAIL

Vision Monday posted a story about our My Frame Gallery's new Wish List feature in its March 17th LIVE from Vision Expo...

Tom Doyle
By Tom Doyle
on March 19, 2018 at 12:52 PM

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