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Work Smarter, My Frame Gallery, Optical Marketing

Webrooming and Your Optical Dispensary

5 reasons to re-think your online strategy and build a Frame Gallery

Consumers have moved much of their shopping activity online. In fact, most purchases start with an online search, even when the purchase itself is made in-store. 

Webrooming, or browsing online before buying in-store, has become a pretty common consumer behavior. It's no surprise that people are using the web to research products, but still want the ability to see the real thing in person in-store. 

Tom Doyle
By Tom Doyle
on August 28, 2018 at 8:20 AM
   
Webrooming and Your Optical Dispensary
5 reasons to re-think your online strategy and build a Frame Gallery

Consumers have moved much of their shopping activity...

Tom Doyle
By Tom Doyle
on August 28, 2018 at 8:20 AM
Frames Data Canada adds Centennial Optical
The 31 added brands bring the total skus to nearly 64,000.

Frames Data Canada, which includes 2 products (Frames Data...

Tom Doyle
By Tom Doyle
on August 20, 2018 at 8:49 AM
New from Alternative Eyewear/Plan B, Tura, L'Amy, Imagewear and more: July 2018

We added several new brands and collections, including frames from Alternative Eyewear, L'Amy America, Imagewear, and more!

...

Nicole Lamsis
By Nicole Lamsis
on August 16, 2018 at 8:29 AM
My Frame Gallery Resource Guide
Getting started with My Frame Gallery for your optical retail?  Use this round up of posts and resources as your guide.
Tom Doyle
By Tom Doyle
on August 15, 2018 at 8:21 AM
2nd Pair Sales: Combine a follow up promotion with My Frame Gallery

In Optical, we're always discussing ways to make the elusive second pair sale.  But are patients more likely to buy a second...

Tom Doyle
By Tom Doyle
on August 13, 2018 at 8:29 AM
August Price Book Features Lacoste by Marchon

Celebrate the last month of summer with the August 2018 Price Book! This month we feature Lacoste by Marchon

Click on the...

Nicole Lamsis
By Nicole Lamsis
on August 6, 2018 at 8:07 AM
New from Altair, Go Eyewear, Tura, ClearVision and more: June 2018

We added several new brands and collections in June 2018.

Here's the list of everything new from last month:

Nicole Lamsis
By Nicole Lamsis
on July 19, 2018 at 8:47 AM
July Price Book Features Eight to Eighty Eyewear

July's Price Book features Eight to Eighty Eyewear.

Click on the cover image below to view all 240+ styles from  Eight to...

Nicole Lamsis
By Nicole Lamsis
on July 11, 2018 at 8:21 AM
Create a Frame Gallery From An Inventory File
A file upload enables you to display the actual frames in your inventory with minimal effort

Subscribers to My Frame Gallery...

Tom Doyle
By Tom Doyle
on July 9, 2018 at 10:07 AM
Marketing your Gallery:  The basics [CHECK LIST]
Simple steps to drive more traffic from day 1.

You don't need to be a marketing guru to make a splash with your new Frame...

Tom Doyle
By Tom Doyle
on July 2, 2018 at 8:37 AM
Summer Lenses Product Guide features Hilco Vision

The  Summer 2018 Lenses Product Guide, available now, features SeeGreen lens cleaner by Hilco Vision

 Visit Frames Data...

Nicole Lamsis
By Nicole Lamsis
on June 27, 2018 at 8:14 AM
How to embed a Frame Gallery directly on your site with an iFrame
Your Gallery will fit seamlessly into your website.

We've launched a new iframe version of My Frame Gallery, available to...

Tom Doyle
By Tom Doyle
on June 25, 2018 at 8:20 AM

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