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Joshua Wasserman
Marketing Coordinator

NEW YORK, NY - Frames Data, a provider of product information and database services for the optical industry, is pleased to welcome ProDesign to its roster of participating eyewear manufacturers.  Retail frame dispensaries that carry ProDesign products can now access detailed frame information and full-color imagery of ProDesign frame styles via an array of Frames Data products.

ProDesign is a global eyewear manufacturer headquartered in Denmark but with significant distribution in the United States.  ProDesign products bring the essential spirit of Danish design and lifestyle values to the global eyewear market.

“We are very excited to be working with ProDesign,” states Tom Lamond, President of Frames Data. “It’s going to result in a significant improvement for ProDesign’s customers. ”

The improvements include reduction of manual tasks and an increase of overall efficiency.  “Practices can import the ProDesign data into their practice management software, which unlocks inventory features and allows automation of many processes,” said Lamond.  “It maximizes the practice’s technology investment and enables them to manage their inventory for better profitability. Plus all of this increased efficiency frees staff up to work on more important things, like serving their patients better.”

ProDesign’s President, Morten Hansen, says the company is excited to participate in Frames Data. “Making our frames available in Frames Data is going to provide a real service to our customers. Knowing that we can help make our customers’ day-to-day operations easier is great,” he said. “We are really looking forward to working with Frames Data.”

Information about ProDesign frames is now available to subscribers of all print and electronic Frames Data products, including online at www.framesdata.com.

About ProDesign: Headquartered in Denmark yet with a distribution and sales network that reaches around the world, ProDesign brings the essential spirit of Danish design and lifestyle values to the global eyewear market. After 30 years of solid experience with a customer base now measured in the thousands, ProDesign has recently restructured the organization and revamped the entire product line. As a result, ProDesign is both an experienced, well-established eyewear manufacturer and a modern, rejuvenated company.  For more information please visit www.prodesigndenmark.com.

About Frames Data: Frames Data has been a trusted partner of eye care professionals, (including opticians, optometrists, ophthalmologists and optical laboratories), helping them run their practices efficiently for over 45 years. Products include Frames Data IDA, Frames Data DVD and Frames Data SPEX UPC for retail frame dispensaries and Tracing Points for optical labs. For further information please visit www.framesdata.com.