--- title: Frames Data Blog | Tom Doyle description: Tom Doyle is Frames Data’s Director of Marketing & Key Accounts, and has been working as a marketer within the optical industry for over 10 years. In that time he’s worked with many software companies on new integrations, and has developed an understanding of what works and what doesn’t. Tom is also keenly interested in productivity methodology, the color orange used in marketing, and karaoke. He is also a die-hard cat person. --- [![Blog Logo 2.png](https://blog.framesdata.com/hs-fs/hubfs/Frames%20Data%20Logos/Blog%20Logo%202.png?width=797&name=Blog%20Logo%202.png "Blog Logo 2.png")](https://blog.framesdata.com) - [Home](https://blog.framesdata.com) - [About Us](https://info.framesdata.com/about-us) - [Contact Us](http://www.framesdata.com/support/contact-us) - [Technical Support](http://www.framesdata.com/support) [![Go to FramesData.com](https://no-cache.hubspot.com/cta/default/2250177/310caf41-5139-4b07-85fa-778e6c9ea9d7.png)](https://cta-redirect.hubspot.com/cta/redirect/2250177/310caf41-5139-4b07-85fa-778e6c9ea9d7) Search \< Previous page Next page \> Subscribe ### Subscribe to Email Updates Select Topics - [Frame Brands (170)](https://blog.framesdata.com/topic/frame-brands) - [News, Events, and More (162)](https://blog.framesdata.com/topic/news-events-and-more) - [My Frame Gallery (109)](https://blog.framesdata.com/topic/my-frame-gallery) - [Using Frames Data (107)](https://blog.framesdata.com/topic/using-frames-data) - [Optical Marketing (19)](https://blog.framesdata.com/topic/optical-marketing) - [My Frame Gallery Practice Profiles (15)](https://blog.framesdata.com/topic/my-frame-gallery-practice-profiles) - [My Frame Gallery Best Practices (13)](https://blog.framesdata.com/topic/my-frame-gallery-best-practices) - [My Frame Gallery Set-Up (10)](https://blog.framesdata.com/topic/my-frame-gallery-set-up) - [Inventory (7)](https://blog.framesdata.com/topic/inventory) - [OfficeMate (6)](https://blog.framesdata.com/topic/officemate) - [Videos (4)](https://blog.framesdata.com/topic/videos) # Latest Blog Post ![](https://blog.framesdata.com/hubfs/Dashboards-2-2.png) [Using Frames Data](https://blog.framesdata.com/topic/using-frames-data), [Inventory](https://blog.framesdata.com/topic/inventory) ## [The Hidden Cost of Unmanaged Inventory](https://blog.framesdata.com/the-hidden-cost-of-unmanaged-inventory) A conversation with Darla Shewmaker: How one optical industry veteran is revolutionizing the way practices manage their most overlooked asset.  [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on August 17, 2026 at 8:30 AM     [![](https://blog.framesdata.com/hubfs/Dashboards-2-2.png)](https://blog.framesdata.com/the-hidden-cost-of-unmanaged-inventory) [Using Frames Data](https://blog.framesdata.com/topic/using-frames-data), [Inventory](https://blog.framesdata.com/topic/inventory) ##### [The Hidden Cost of Unmanaged Inventory](https://blog.framesdata.com/the-hidden-cost-of-unmanaged-inventory) A conversation with Darla Shewmaker: How one optical industry veteran is revolutionizing the way practices manage their most... [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on August 17, 2026 at 8:30 AM [Read More](https://blog.framesdata.com/the-hidden-cost-of-unmanaged-inventory) [![](https://blog.framesdata.com/hubfs/Booth%20xxxx.png)](https://blog.framesdata.com/frames-data-at-vision-expo-2026) [News, Events, and More](https://blog.framesdata.com/topic/news-events-and-more) ##### [Visit Frames Data at Vision Expo 2026](https://blog.framesdata.com/frames-data-at-vision-expo-2026) Stop by booth #1177 for demos, specials and a preview of the new My Frame Gallery **location-based inventory display!** [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on March 4, 2026 at 4:38 PM [Read More](https://blog.framesdata.com/frames-data-at-vision-expo-2026) [![](https://blog.framesdata.com/hubfs/15%20Minutes%20Saved%20Per%20Visit%20and%20More%20Second-Pair%20Sales%20(1).png)](https://blog.framesdata.com/napoleon) [My Frame Gallery](https://blog.framesdata.com/topic/my-frame-gallery), [My Frame Gallery Practice Profiles](https://blog.framesdata.com/topic/my-frame-gallery-practice-profiles) ##### [15 Minutes Saved Per Visit and More Second-Pair Sales](https://blog.framesdata.com/napoleon) *Napoleon Family Vision, a rural practice in Ohio, gives us the scoop on their successful marketing program built around My...* [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on February 5, 2026 at 8:30 AM [Read More](https://blog.framesdata.com/napoleon) [![](https://blog.framesdata.com/hubfs/EyepegasusTHUMB.png)](https://blog.framesdata.com/new-integration-eyepegasus) [News, Events, and More](https://blog.framesdata.com/topic/news-events-and-more) ##### [New Integration: EyePegasus](https://blog.framesdata.com/new-integration-eyepegasus) Newark, NJ – Frames Data, the optical industry's authority on ophthalmic frame information, and EyeTcare, an EHR and... [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on November 19, 2025 at 9:00 AM [Read More](https://blog.framesdata.com/new-integration-eyepegasus) [![](https://blog.framesdata.com/hubfs/Yes%20(1).png)](https://blog.framesdata.com/consumer-survey-reveals-ways-to-attract-and-retain-patients) [News, Events, and More](https://blog.framesdata.com/topic/news-events-and-more), [My Frame Gallery](https://blog.framesdata.com/topic/my-frame-gallery) ##### [Consumer survey reveals ways to appeal to today's optical patients](https://blog.framesdata.com/consumer-survey-reveals-ways-to-attract-and-retain-patients) Want to attract more patients? Take a look at what consumers said in the results from our first ever consumer survey. [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on October 29, 2025 at 8:14 AM [Read More](https://blog.framesdata.com/consumer-survey-reveals-ways-to-attract-and-retain-patients) [![](https://blog.framesdata.com/hubfs/expo%20cover%20art.png)](https://blog.framesdata.com/visit-frames-data-at-vision-expo-west-2025) [News, Events, and More](https://blog.framesdata.com/topic/news-events-and-more) ##### [Visit Frames Data at Vision Expo West 2025](https://blog.framesdata.com/visit-frames-data-at-vision-expo-west-2025) Stop by booth #P17075 for demos, specials and more! [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on September 5, 2025 at 9:15 AM [Read More](https://blog.framesdata.com/visit-frames-data-at-vision-expo-west-2025) [![](https://blog.framesdata.com/hubfs/Untitled%20design%20-%202023-10-17T115539.165.png)](https://blog.framesdata.com/moorheadvision-stress-free-browsing) [My Frame Gallery](https://blog.framesdata.com/topic/my-frame-gallery), [My Frame Gallery Practice Profiles](https://blog.framesdata.com/topic/my-frame-gallery-practice-profiles) ##### [Stress-Free Frame Browsing: Moorhead Vision’s My Frame Gallery Success Story](https://blog.framesdata.com/moorheadvision-stress-free-browsing) *Empowering patients and staff alike with the online frame browsing, flexible brand showcasing, and robust analytics of My Frame...* [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on August 11, 2025 at 2:11 PM [Read More](https://blog.framesdata.com/moorheadvision-stress-free-browsing) [![](https://blog.framesdata.com/hubfs/people%20vid%20thumb-1.png)](https://blog.framesdata.com/3-videos-that-explain-the-value-of-frames-data) [Using Frames Data](https://blog.framesdata.com/topic/using-frames-data), [News, Events, and More](https://blog.framesdata.com/topic/news-events-and-more) ##### [3 Videos that explain the value of Frames Data](https://blog.framesdata.com/3-videos-that-explain-the-value-of-frames-data) These videos explain how different optical industry stakeholders use Frames Data to improve their businesses. [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on March 5, 2025 at 2:30 PM [Read More](https://blog.framesdata.com/3-videos-that-explain-the-value-of-frames-data) [![](https://blog.framesdata.com/hubfs/Booth%20P955.png)](https://blog.framesdata.com/vision-expo-east-2025) [News, Events, and More](https://blog.framesdata.com/topic/news-events-and-more) ##### [Visit Frames Data at Vision Expo East 2025](https://blog.framesdata.com/vision-expo-east-2025) Stop by booth #P955 for demos, specials and more! [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on February 14, 2025 at 3:59 PM [Read More](https://blog.framesdata.com/vision-expo-east-2025) [![](https://blog.framesdata.com/hubfs/aloha%20phones%20(2).png)](https://blog.framesdata.com/triple-your-gallery-sessions-with-appointment-reminders-special-offer-for-frames-data-users) [My Frame Gallery](https://blog.framesdata.com/topic/my-frame-gallery), [My Frame Gallery Best Practices](https://blog.framesdata.com/topic/my-frame-gallery-best-practices) ##### [Triple your engagement with this one simple \[appointment reminder\] trick!](https://blog.framesdata.com/triple-your-gallery-sessions-with-appointment-reminders-special-offer-for-frames-data-users) Special Offer for Frames Data users below! Appointment reminders with a Gallery link create 3 times more engagement than those... [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on December 11, 2024 at 2:00 PM [Read More](https://blog.framesdata.com/triple-your-gallery-sessions-with-appointment-reminders-special-offer-for-frames-data-users) [![](https://blog.framesdata.com/hubfs/how%20to%20report%20missing%20frames.png)](https://blog.framesdata.com/how-to-report-missing-or-inaccurate-frames) [Using Frames Data](https://blog.framesdata.com/topic/using-frames-data) ##### [How to report missing or inaccurate frames](https://blog.framesdata.com/how-to-report-missing-or-inaccurate-frames) Are we missing a frame company, brand, or style? Use our online form to alert us. We'll confirm with the frame company and... [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on September 15, 2024 at 12:00 AM [Read More](https://blog.framesdata.com/how-to-report-missing-or-inaccurate-frames) [![](https://blog.framesdata.com/hubfs/I%20cant%20find%20this%20frame!-png.png)](https://blog.framesdata.com/help-i-cant-find-this-frame-in-my-software) [Using Frames Data](https://blog.framesdata.com/topic/using-frames-data) ##### [Help! I can't find this frame in my software!](https://blog.framesdata.com/help-i-cant-find-this-frame-in-my-software) Are you loading Frames Data into a third party software, but finding that there are frames missing?  Let's troubleshoot! [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on September 13, 2024 at 7:00 PM [Read More](https://blog.framesdata.com/help-i-cant-find-this-frame-in-my-software) - [Prev](https://blog.framesdata.com/author/tom-doyle/page/0) - [1](https://blog.framesdata.com) - [2](https://blog.framesdata.com/author/tom-doyle/page/2) - [3](https://blog.framesdata.com/author/tom-doyle/page/3) - [4](https://blog.framesdata.com/author/tom-doyle/page/4) - [5](https://blog.framesdata.com/author/tom-doyle/page/5) - [Next](https://blog.framesdata.com/author/tom-doyle/page/2) ## Leave a comment Written by Written by Author #### Contact Frames Data has provided frame information to eye care professionals since 1968. Includes styles from major frame companies, including **Marchon, Luxottica, Safilo, Marcolin, Tura, Oakley, ProDesign, Europa, Morel, Kenmark, McGee, ClearVision** and many, many more. Software integrations include OfficeMate, CrystalPM, MaximEyes, My Vision Express, Compulink and dozens more. 283-299 Market Street 2 Gateway Center, 4th Floor Newark NJ 07102 Technical Support: 1-800-821-6069 Ext. 1 [techsupport@jobson.com](mailto:techsupport@jobson.com) #### Site map - [Home](https://blog.framesdata.com) - [About Us](https://info.framesdata.com/about-us) - [Contact Us](http://www.framesdata.com/support/contact-us) - [Technical Support](http://www.framesdata.com/support) #### Subscribe to Our Newsletter ### Always be up-to-date with the latest from Frames Data. New frames, how-to posts, ways to manage your frame dispensary and more. Copyright © 2021 Frames Data. All rights reserved. - [Home](https://blog.framesdata.com) - [About Us](https://info.framesdata.com/about-us) - [Contact Us](http://www.framesdata.com/support/contact-us) - [Technical Support](http://www.framesdata.com/support)