--- title: Frames Data Blog | Tom Doyle (7) description: Tom Doyle is Frames Data’s Director of Marketing & Key Accounts, and has been working as a marketer within the optical industry for over 10 years. In that time he’s worked with many software companies on new integrations, and has developed an understanding of what works and what doesn’t. Tom is also keenly interested in productivity methodology, the color orange used in marketing, and karaoke. He is also a die-hard cat person. (7) --- [![Blog Logo 2.png](https://blog.framesdata.com/hs-fs/hubfs/Frames%20Data%20Logos/Blog%20Logo%202.png?width=797&name=Blog%20Logo%202.png "Blog Logo 2.png")](https://blog.framesdata.com) - [Home](https://blog.framesdata.com) - [About Us](https://info.framesdata.com/about-us) - [Contact Us](http://www.framesdata.com/support/contact-us) - [Technical Support](http://www.framesdata.com/support) [![Go to FramesData.com](https://no-cache.hubspot.com/cta/default/2250177/310caf41-5139-4b07-85fa-778e6c9ea9d7.png)](https://cta-redirect.hubspot.com/cta/redirect/2250177/310caf41-5139-4b07-85fa-778e6c9ea9d7) Search \< Previous page Next page \> Subscribe ### Subscribe to Email Updates Select Topics - [Frame Brands (170)](https://blog.framesdata.com/topic/frame-brands) - [News, Events, and More (162)](https://blog.framesdata.com/topic/news-events-and-more) - [My Frame Gallery (109)](https://blog.framesdata.com/topic/my-frame-gallery) - [Using Frames Data (107)](https://blog.framesdata.com/topic/using-frames-data) - [Optical Marketing (19)](https://blog.framesdata.com/topic/optical-marketing) - [My Frame Gallery Practice Profiles (15)](https://blog.framesdata.com/topic/my-frame-gallery-practice-profiles) - [My Frame Gallery Best Practices (13)](https://blog.framesdata.com/topic/my-frame-gallery-best-practices) - [My Frame Gallery Set-Up (10)](https://blog.framesdata.com/topic/my-frame-gallery-set-up) - [Inventory (7)](https://blog.framesdata.com/topic/inventory) - [OfficeMate (6)](https://blog.framesdata.com/topic/officemate) - [Videos (4)](https://blog.framesdata.com/topic/videos) # Latest Blog Post ![](https://blog.framesdata.com/hubfs/custom-video-thumbnails/compete%20video%20thumb.jpg) [My Frame Gallery](https://blog.framesdata.com/topic/my-frame-gallery) ## [How will your optical dispensary compete...](https://blog.framesdata.com/how-will-your-optical-dispensary-compete-video) When both shopping and healthcare are increasingly online? \[VIDEO\] [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on January 25, 2021 at 9:15 AM     [![](https://blog.framesdata.com/hubfs/custom-video-thumbnails/compete%20video%20thumb.jpg)](https://blog.framesdata.com/how-will-your-optical-dispensary-compete-video) [My Frame Gallery](https://blog.framesdata.com/topic/my-frame-gallery) ##### [How will your optical dispensary compete...](https://blog.framesdata.com/how-will-your-optical-dispensary-compete-video) When both shopping and healthcare are increasingly online? \[VIDEO\] [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on January 25, 2021 at 9:15 AM [Read More](https://blog.framesdata.com/how-will-your-optical-dispensary-compete-video) [![](https://blog.framesdata.com/hubfs/custom-video-thumbnails/mfgyoutubetest3.png)](https://blog.framesdata.com/virtual-try-on-for-optical-practices-30-second-video) [My Frame Gallery](https://blog.framesdata.com/topic/my-frame-gallery) ##### [Virtual Try-On for optical practices](https://blog.framesdata.com/virtual-try-on-for-optical-practices-30-second-video) Watch this 30-Second Video about how your practice could use it. [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on January 19, 2021 at 8:22 AM [Read More](https://blog.framesdata.com/virtual-try-on-for-optical-practices-30-second-video) [![](https://blog.framesdata.com/hubfs/thumb.png)](https://blog.framesdata.com/new-feature-add-a-link-to-your-appointment-calendar) [My Frame Gallery](https://blog.framesdata.com/topic/my-frame-gallery), [My Frame Gallery Best Practices](https://blog.framesdata.com/topic/my-frame-gallery-best-practices) ##### [Link to your Appointment Calendar](https://blog.framesdata.com/new-feature-add-a-link-to-your-appointment-calendar) New feature:  Add a "Book an Appointment" button to your Gallery. [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on January 12, 2021 at 10:00 AM [Read More](https://blog.framesdata.com/new-feature-add-a-link-to-your-appointment-calendar) [![](https://blog.framesdata.com/hubfs/Improve%20Office%20Efficiency.jpg)](https://blog.framesdata.com/the-opportunities-challenges-of-selling-online) [My Frame Gallery](https://blog.framesdata.com/topic/my-frame-gallery), [Optical Marketing](https://blog.framesdata.com/topic/optical-marketing) ##### [The Opportunities & Challenges of Selling Online](https://blog.framesdata.com/the-opportunities-challenges-of-selling-online) This guest post is provided by our friends at [Innereactive](https://www.getinnexus.com/course/the-opportunities-challenges-of-selling-online/), a full-service marketing agency specializing in solutions for the... [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on January 7, 2021 at 2:00 PM [Read More](https://blog.framesdata.com/the-opportunities-challenges-of-selling-online) [![](https://blog.framesdata.com/hubfs/remoteOffice2opt1store.png)](https://blog.framesdata.com/optistore-one-new-frames-data-canada-integration) [News, Events, and More](https://blog.framesdata.com/topic/news-events-and-more) ##### [OptiStore ONE: New Canadian Integration](https://blog.framesdata.com/optistore-one-new-frames-data-canada-integration) Are you a retailer in Canada? Check out this software package and their new Frames Data integration. [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on November 23, 2020 at 8:30 AM [Read More](https://blog.framesdata.com/optistore-one-new-frames-data-canada-integration) [![](https://blog.framesdata.com/hubfs/148C16C1-3A02-428B-A901-F5653F33DA05.jpg)](https://blog.framesdata.com/seeport-optometry-discusses-my-frame-gallery-at-vision-monday-summit) [My Frame Gallery](https://blog.framesdata.com/topic/my-frame-gallery), [My Frame Gallery Practice Profiles](https://blog.framesdata.com/topic/my-frame-gallery-practice-profiles) ##### [SeePort Optometry at Vision Monday Summit](https://blog.framesdata.com/seeport-optometry-discusses-my-frame-gallery-at-vision-monday-summit) "\[My Frame Gallery\] helps us give patients more of a VIP experience because people feel like they are being catered to." [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on November 16, 2020 at 10:30 AM [Read More](https://blog.framesdata.com/seeport-optometry-discusses-my-frame-gallery-at-vision-monday-summit) [![](https://blog.framesdata.com/hubfs/blogcover2.jpg)](https://blog.framesdata.com/now-live-fall-2020-my-frame-gallery-update) [News, Events, and More](https://blog.framesdata.com/topic/news-events-and-more), [My Frame Gallery](https://blog.framesdata.com/topic/my-frame-gallery) ##### [November 2020 My Frame Gallery Update](https://blog.framesdata.com/now-live-fall-2020-my-frame-gallery-update) Big improvements to Wish List, multiple location practice sites, and more... [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on November 11, 2020 at 9:30 AM [Read More](https://blog.framesdata.com/now-live-fall-2020-my-frame-gallery-update) [![](https://blog.framesdata.com/hubfs/galleryofsun.jpg)](https://blog.framesdata.com/why-your-website-needs-a-virtual-frame-gallery) [My Frame Gallery](https://blog.framesdata.com/topic/my-frame-gallery) ##### [Why Your Website Needs a Virtual Frame Gallery](https://blog.framesdata.com/why-your-website-needs-a-virtual-frame-gallery) 'It’s crucial to shift your business to a more online friendly model while still providing your patients with excellent... [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on November 2, 2020 at 9:15 AM [Read More](https://blog.framesdata.com/why-your-website-needs-a-virtual-frame-gallery) [![](https://blog.framesdata.com/hubfs/opticianandpatient2-1.jpg)](https://blog.framesdata.com/what-is-the-vip-patient-experience-for-eyewear) [Using Frames Data](https://blog.framesdata.com/topic/using-frames-data), [My Frame Gallery](https://blog.framesdata.com/topic/my-frame-gallery), [My Frame Gallery Best Practices](https://blog.framesdata.com/topic/my-frame-gallery-best-practices) ##### [What is the 'VIP patient experience' for eyewear?](https://blog.framesdata.com/what-is-the-vip-patient-experience-for-eyewear) HINT: It's a winning strategy you can implement in your practice. [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on October 19, 2020 at 4:25 PM [Read More](https://blog.framesdata.com/what-is-the-vip-patient-experience-for-eyewear) [![](https://blog.framesdata.com/hubfs/livermorecoverimage.jpg)](https://blog.framesdata.com/livermore-optometrys-data-driven-approach-to-online-retail-and-using-my-frame-gallery) [Using Frames Data](https://blog.framesdata.com/topic/using-frames-data), [My Frame Gallery](https://blog.framesdata.com/topic/my-frame-gallery), [My Frame Gallery Practice Profiles](https://blog.framesdata.com/topic/my-frame-gallery-practice-profiles) ##### [Livermore Optometry's data-driven approach to online retail](https://blog.framesdata.com/livermore-optometrys-data-driven-approach-to-online-retail-and-using-my-frame-gallery) Spoilers: Though they had product for sale online, the web store created foot traffic to the physical store. [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on October 5, 2020 at 2:27 PM [Read More](https://blog.framesdata.com/livermore-optometrys-data-driven-approach-to-online-retail-and-using-my-frame-gallery) [![](https://blog.framesdata.com/hubfs/mockupiframe-2.jpg)](https://blog.framesdata.com/how-to-embed-a-frame-gallery-directly-on-your-site-with-an-iframe) [My Frame Gallery](https://blog.framesdata.com/topic/my-frame-gallery), [My Frame Gallery Set-Up](https://blog.framesdata.com/topic/my-frame-gallery-set-up) ##### [Make your Gallery look "native" to your site](https://blog.framesdata.com/how-to-embed-a-frame-gallery-directly-on-your-site-with-an-iframe) The key to making a Gallery look like just another part of your website is to embed it in an iframe. Note from Frame Data... [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on October 5, 2020 at 8:20 AM [Read More](https://blog.framesdata.com/how-to-embed-a-frame-gallery-directly-on-your-site-with-an-iframe) [![](https://imatrix.com/wp-content/uploads/sites/12/2020/08/2009_seo_guide_blog_gallery-1024x538.jpg)](https://blog.framesdata.com/your-seo-guide-to-optimizing-your-optometry-website) [Optical Marketing](https://blog.framesdata.com/topic/optical-marketing) ##### [Your SEO Guide to Optimizing Your Optometry Website](https://blog.framesdata.com/your-seo-guide-to-optimizing-your-optometry-website) Today's guest post is from our friends at iMatrix.    Read the original post [here](https://imatrix.com/blog/your-seo-guide-to-optimizing-your-optometry-website/). [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on September 17, 2020 at 8:30 AM [Read More](https://blog.framesdata.com/your-seo-guide-to-optimizing-your-optometry-website) - [Prev](https://blog.framesdata.com/author/tom-doyle/page/6) - [5](https://blog.framesdata.com/author/tom-doyle/page/5) - [6](https://blog.framesdata.com/author/tom-doyle/page/6) - [7](https://blog.framesdata.com/author/tom-doyle/page/7) - [8](https://blog.framesdata.com/author/tom-doyle/page/8) - [9](https://blog.framesdata.com/author/tom-doyle/page/9) - [Next](https://blog.framesdata.com/author/tom-doyle/page/8) ## Leave a comment Written by Written by Author #### Contact Frames Data has provided frame information to eye care professionals since 1968. Includes styles from major frame companies, including **Marchon, Luxottica, Safilo, Marcolin, Tura, Oakley, ProDesign, Europa, Morel, Kenmark, McGee, ClearVision** and many, many more. Software integrations include OfficeMate, CrystalPM, MaximEyes, My Vision Express, Compulink and dozens more. 283-299 Market Street 2 Gateway Center, 4th Floor Newark NJ 07102 Technical Support: 1-800-821-6069 Ext. 1 [techsupport@jobson.com](mailto:techsupport@jobson.com) #### Site map - [Home](https://blog.framesdata.com) - [About Us](https://info.framesdata.com/about-us) - [Contact Us](http://www.framesdata.com/support/contact-us) - [Technical Support](http://www.framesdata.com/support) #### Subscribe to Our Newsletter ### Always be up-to-date with the latest from Frames Data. New frames, how-to posts, ways to manage your frame dispensary and more. Copyright © 2021 Frames Data. 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