--- title: Frames Data Blog | Tom Doyle (9) description: Tom Doyle is Frames Data’s Director of Marketing & Key Accounts, and has been working as a marketer within the optical industry for over 10 years. In that time he’s worked with many software companies on new integrations, and has developed an understanding of what works and what doesn’t. Tom is also keenly interested in productivity methodology, the color orange used in marketing, and karaoke. He is also a die-hard cat person. (9) --- [![Blog Logo 2.png](https://blog.framesdata.com/hs-fs/hubfs/Frames%20Data%20Logos/Blog%20Logo%202.png?width=797&name=Blog%20Logo%202.png "Blog Logo 2.png")](https://blog.framesdata.com) - [Home](https://blog.framesdata.com) - [About Us](https://info.framesdata.com/about-us) - [Contact Us](http://www.framesdata.com/support/contact-us) - [Technical Support](http://www.framesdata.com/support) [![Go to FramesData.com](https://no-cache.hubspot.com/cta/default/2250177/310caf41-5139-4b07-85fa-778e6c9ea9d7.png)](https://cta-redirect.hubspot.com/cta/redirect/2250177/310caf41-5139-4b07-85fa-778e6c9ea9d7) Search \< Previous page Next page \> Subscribe ### Subscribe to Email Updates Select Topics - [Frame Brands (170)](https://blog.framesdata.com/topic/frame-brands) - [News, Events, and More (162)](https://blog.framesdata.com/topic/news-events-and-more) - [My Frame Gallery (109)](https://blog.framesdata.com/topic/my-frame-gallery) - [Using Frames Data (107)](https://blog.framesdata.com/topic/using-frames-data) - [Optical Marketing (19)](https://blog.framesdata.com/topic/optical-marketing) - [My Frame Gallery Practice Profiles (15)](https://blog.framesdata.com/topic/my-frame-gallery-practice-profiles) - [My Frame Gallery Best Practices (13)](https://blog.framesdata.com/topic/my-frame-gallery-best-practices) - [My Frame Gallery Set-Up (10)](https://blog.framesdata.com/topic/my-frame-gallery-set-up) - [Inventory (7)](https://blog.framesdata.com/topic/inventory) - [OfficeMate (6)](https://blog.framesdata.com/topic/officemate) - [Videos (4)](https://blog.framesdata.com/topic/videos) # Latest Blog Post ![](https://blog.framesdata.com/hubfs/FDBlog_PricebookCover0120_3%20(1).jpg) [Frame Brands](https://blog.framesdata.com/topic/frame-brands) ## [January Price Book features Dragon by Marchon](https://blog.framesdata.com/january-2020-price-book-dragon-by-marchon) ###### "Protecting the oceans we love to surf, the mountains we love to climb, the Earth we love to explore" Welcome 2020 with the January Price Book and Dragon by Marchon.  The cover art for this issue introduces the concept of Plant-Based resin, and describes how oil from castor beans is turned into pellets, melted and finally made into eyewear. [Log in to Framesdata.com](https://www.framesdata.com/fdol/framesearch?fltr=Brands&ids=8082) to explore over 150 styles from this brand. [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on January 30, 2020 at 8:15 AM     [![](https://blog.framesdata.com/hubfs/FDBlog_PricebookCover0120_3%20(1).jpg)](https://blog.framesdata.com/january-2020-price-book-dragon-by-marchon) [Frame Brands](https://blog.framesdata.com/topic/frame-brands) ##### [January Price Book features Dragon by Marchon](https://blog.framesdata.com/january-2020-price-book-dragon-by-marchon) ###### "Protecting the oceans we love to surf, the mountains we love to climb, the Earth we love to explore" Welcome 2020 with the... [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on January 30, 2020 at 8:15 AM [Read More](https://blog.framesdata.com/january-2020-price-book-dragon-by-marchon) [![](https://blog.framesdata.com/hubfs/etnia2hubspot-1.jpg)](https://blog.framesdata.com/help-us-welcome-etnia-barcelona-to-frames-data) [Frame Brands](https://blog.framesdata.com/topic/frame-brands), [News, Events, and More](https://blog.framesdata.com/topic/news-events-and-more) ##### [Welcome Etnia Barcelona to Frames Data](https://blog.framesdata.com/help-us-welcome-etnia-barcelona-to-frames-data) "Etnia Barcelona is art, colour, light. It's Barcelona, it's culture, it's quality..." [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on January 28, 2020 at 8:15 AM [Read More](https://blog.framesdata.com/help-us-welcome-etnia-barcelona-to-frames-data) [![](https://blog.framesdata.com/hubfs/Leet-6.jpg)](https://blog.framesdata.com/leet-eyecare-mfg-blog) [My Frame Gallery](https://blog.framesdata.com/topic/my-frame-gallery), [My Frame Gallery Practice Profiles](https://blog.framesdata.com/topic/my-frame-gallery-practice-profiles) ##### [Practice Profile:  Leet Eyecare](https://blog.framesdata.com/leet-eyecare-mfg-blog) They use My Frame Gallery in-store and on their website to engage patients. [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on December 2, 2019 at 2:45 PM [Read More](https://blog.framesdata.com/leet-eyecare-mfg-blog) [![](https://blog.framesdata.com/hubfs/Imported_Blog_Media/iStock_75311113_XLARGE.png)](https://blog.framesdata.com/2016/06/27/frames-data-embedded-vs-spex-vs-ida) [Using Frames Data](https://blog.framesdata.com/topic/using-frames-data) ##### [What's the difference? Embedded, IDA, and SPEX](https://blog.framesdata.com/2016/06/27/frames-data-embedded-vs-spex-vs-ida) Your experience using Frames Data will depend on the Frames Data product you subscribe to. And the best product for you is... [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on November 13, 2019 at 11:00 AM [Read More](https://blog.framesdata.com/2016/06/27/frames-data-embedded-vs-spex-vs-ida) [![](https://blog.framesdata.com/hubfs/vtosept2019gif.gif)](https://blog.framesdata.com/live-virtual-try-on-provides-a-great-customer-experience) [My Frame Gallery](https://blog.framesdata.com/topic/my-frame-gallery) ##### [NEW "Live" Virtual Try-On](https://blog.framesdata.com/live-virtual-try-on-provides-a-great-customer-experience) It's fun technology that will help you engage patients 24/7, now in My Frame Gallery. [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on September 21, 2019 at 10:18 AM [Read More](https://blog.framesdata.com/live-virtual-try-on-provides-a-great-customer-experience) [![](https://blog.framesdata.com/hubfs/selectbrands2.gif)](https://blog.framesdata.com/how-to-set-your-custom-brand-order) [My Frame Gallery](https://blog.framesdata.com/topic/my-frame-gallery) ##### [How to set your Gallery's Custom Brand Order](https://blog.framesdata.com/how-to-set-your-custom-brand-order) A new feature gives you even more customization for your Gallery.   [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on September 9, 2019 at 1:26 PM [Read More](https://blog.framesdata.com/how-to-set-your-custom-brand-order) [![](https://blog.framesdata.com/hubfs/Vision%20Expo%20West%202018/our%20booth/vew2018expopose.jpg)](https://blog.framesdata.com/attending-vision-expo-west-2019-stop-at-booth-17118) [News, Events, and More](https://blog.framesdata.com/topic/news-events-and-more) ##### [Reserve your Expo meeting time with Frames Data](https://blog.framesdata.com/attending-vision-expo-west-2019-stop-at-booth-17118) ###### Heading to Las Vegas for Vision Expo West? You'll find us in the exhibit hall, booth #17118. [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on August 26, 2019 at 8:48 AM [Read More](https://blog.framesdata.com/attending-vision-expo-west-2019-stop-at-booth-17118) [![](https://blog.framesdata.com/hubfs/IDAlandingpageimage.png)](https://blog.framesdata.com/hours-of-your-practices-work-done-at-the-click-of-a-button) [Using Frames Data](https://blog.framesdata.com/topic/using-frames-data) ##### [Hours of your practice's work, done at the click of a button](https://blog.framesdata.com/hours-of-your-practices-work-done-at-the-click-of-a-button) ###### Populate your inventory software at the click of a button with Frames Data IDA Have you heard about Frames Data IDA? It's our... [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on August 19, 2019 at 8:45 AM [Read More](https://blog.framesdata.com/hours-of-your-practices-work-done-at-the-click-of-a-button) [![](https://blog.framesdata.com/hubfs/purplecomputer.png)](https://blog.framesdata.com/your-competition-has-eyewear-on-a-website.-you-can-too) [Using Frames Data](https://blog.framesdata.com/topic/using-frames-data), [My Frame Gallery](https://blog.framesdata.com/topic/my-frame-gallery), [Optical Marketing](https://blog.framesdata.com/topic/optical-marketing) ##### [Your competition displays eyewear online (and you should too)](https://blog.framesdata.com/your-competition-has-eyewear-on-a-website.-you-can-too) The Omnichannel approach has become "expected" and not just "nice to have".  It's time to get your practice onboard.  [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on July 8, 2019 at 8:46 AM [Read More](https://blog.framesdata.com/your-competition-has-eyewear-on-a-website.-you-can-too) [![](https://blog.framesdata.com/hubfs/GettyImages-509907114.jpg)](https://blog.framesdata.com/meet-us-in-st.-louis-at-optometrys-meeting) [News, Events, and More](https://blog.framesdata.com/topic/news-events-and-more) ##### [Meet us in St. Louis (at Optometry's Meeting)](https://blog.framesdata.com/meet-us-in-st.-louis-at-optometrys-meeting) ###### You'll find us in the exhibit hall, at booth #312 If you're attending Optometry's Meeting, we'd love to see you! It's the... [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on June 6, 2019 at 8:30 AM [Read More](https://blog.framesdata.com/meet-us-in-st.-louis-at-optometrys-meeting) [![](https://blog.framesdata.com/hubfs/custom-video-thumbnails/mfgjune2020vidvtocloseup-1.jpg)](https://blog.framesdata.com/my-frame-gallery-resource-guide) [My Frame Gallery](https://blog.framesdata.com/topic/my-frame-gallery) ##### [My Frame Gallery Resource Guide](https://blog.framesdata.com/my-frame-gallery-resource-guide) Getting started with *My Frame Gallery* for your optical retail?  Use this round up of posts and resources as your guide. [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on June 2, 2019 at 8:21 AM [Read More](https://blog.framesdata.com/my-frame-gallery-resource-guide) [![](https://blog.framesdata.com/hubfs/webroomingebookcover.jpg)](https://blog.framesdata.com/how-to-compete-in-the-age-of-online-retail-free-ebook-for-optical-retailers) [Using Frames Data](https://blog.framesdata.com/topic/using-frames-data), [My Frame Gallery](https://blog.framesdata.com/topic/my-frame-gallery), [Optical Marketing](https://blog.framesdata.com/topic/optical-marketing) ##### [How to Compete in the Age of Online Retail \[FREE EBOOK\]](https://blog.framesdata.com/how-to-compete-in-the-age-of-online-retail-free-ebook-for-optical-retailers) Your guide to Webrooming, and how My Frame Gallery can help you use it to your advantage. [![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on May 13, 2019 at 8:50 AM [Read More](https://blog.framesdata.com/how-to-compete-in-the-age-of-online-retail-free-ebook-for-optical-retailers) - [Prev](https://blog.framesdata.com/author/tom-doyle/page/8) - [7](https://blog.framesdata.com/author/tom-doyle/page/7) - [8](https://blog.framesdata.com/author/tom-doyle/page/8) - [9](https://blog.framesdata.com/author/tom-doyle/page/9) - [10](https://blog.framesdata.com/author/tom-doyle/page/10) - [11](https://blog.framesdata.com/author/tom-doyle/page/11) - [Next](https://blog.framesdata.com/author/tom-doyle/page/10) ## Leave a comment Written by Written by Author #### Contact Frames Data has provided frame information to eye care professionals since 1968. Includes styles from major frame companies, including **Marchon, Luxottica, Safilo, Marcolin, Tura, Oakley, ProDesign, Europa, Morel, Kenmark, McGee, ClearVision** and many, many more. Software integrations include OfficeMate, CrystalPM, MaximEyes, My Vision Express, Compulink and dozens more. 283-299 Market Street 2 Gateway Center, 4th Floor Newark NJ 07102 Technical Support: 1-800-821-6069 Ext. 1 [techsupport@jobson.com](mailto:techsupport@jobson.com) #### Site map - [Home](https://blog.framesdata.com) - [About Us](https://info.framesdata.com/about-us) - [Contact Us](http://www.framesdata.com/support/contact-us) - [Technical Support](http://www.framesdata.com/support) #### Subscribe to Our Newsletter ### Always be up-to-date with the latest from Frames Data. New frames, how-to posts, ways to manage your frame dispensary and more. Copyright © 2021 Frames Data. 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