Frame Inventory: Less Is More or More Is Better?

by Frames Data on September 24, 2026 at 9:15 AM

Is a large frame inventory the better business strategy? Jennifer Stewart, OD, and Bobby "Chip" Wood, OD, take opposing sides of the debate.
Frame Inventory - Dr. Jennifer Stewart, Dr. Bobby Wood, ROB

The frame inventory debate comes down to whether a tightly curated frame board that reduces choice overload or a larger selection that captures more patient needs is the better business strategy. The Divide, a point/counterpoint series from Review of Optometric Business, explores two sides of the conversation.

A smaller, highly curated frame inventory can improve cash flow, simplify management and make the shopping experience easier for patients.

A larger, diverse frame inventory can better match different budgets, styles and lifestyles while helping the optical capture more sales opportunities.

Read the full article at Review of Optometric Business.

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Frames Data has provided frame information to eye care professionals since 1968. Today, Frames Data features tens of thousands of frames from over 600 of the world's most recognizable brands.

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