--- title: "Frame Inventory: Less Is More or More Is Better?" description: "Is a large frame inventory the better business strategy? Jennifer Stewart, OD, and Bobby \"Chip\" Wood, OD, take opposing sides of the debate." image: https://blog.framesdata.com/hubfs/Frame%20Inventory%20-%20Dr.%20Jennifer%20Stewart%2c%20Dr.%20Bobby%20Wood%2c%20ROB.png --- [![Blog Logo 2.png](https://blog.framesdata.com/hs-fs/hubfs/Frames%20Data%20Logos/Blog%20Logo%202.png?width=797&name=Blog%20Logo%202.png "Blog Logo 2.png")](https://blog.framesdata.com) - [Home](https://blog.framesdata.com) - [About Us](https://info.framesdata.com/about-us) - [Contact Us](http://www.framesdata.com/support/contact-us) - [Technical Support](http://www.framesdata.com/support) [![Go to FramesData.com](https://no-cache.hubspot.com/cta/default/2250177/310caf41-5139-4b07-85fa-778e6c9ea9d7.png)](https://cta-redirect.hubspot.com/cta/redirect/2250177/310caf41-5139-4b07-85fa-778e6c9ea9d7) Search \< Previous page Next page \> Subscribe ### Subscribe to Email Updates Select Topics - [Frame Brands (169)](https://blog.framesdata.com/topic/frame-brands) - [News, Events, and More (162)](https://blog.framesdata.com/topic/news-events-and-more) - [My Frame Gallery (109)](https://blog.framesdata.com/topic/my-frame-gallery) - [Using Frames Data (107)](https://blog.framesdata.com/topic/using-frames-data) - [Optical Marketing (19)](https://blog.framesdata.com/topic/optical-marketing) - [My Frame Gallery Practice Profiles (15)](https://blog.framesdata.com/topic/my-frame-gallery-practice-profiles) - [My Frame Gallery Best Practices (13)](https://blog.framesdata.com/topic/my-frame-gallery-best-practices) - [My Frame Gallery Set-Up (10)](https://blog.framesdata.com/topic/my-frame-gallery-set-up) - [Inventory (6)](https://blog.framesdata.com/topic/inventory) - [OfficeMate (6)](https://blog.framesdata.com/topic/officemate) - [Videos (4)](https://blog.framesdata.com/topic/videos) # Latest Blog Post ## Frame Inventory: Less Is More or More Is Better? ![Frames Data](https://blog.framesdata.com/hubfs/Frames%20Data%20Logos/Frames%20Data%20Frames.jpg) by [Frames Data](https://blog.framesdata.com/author/frames-data) on September 24, 2026 at 9:15 AM - [Tweet](https://twitter.com/share) - - - Is a large frame inventory the better business strategy? **Jennifer Stewart, OD,** and **Bobby "Chip" Wood, OD**, take opposing sides of the debate. ![Frame Inventory - Dr. Jennifer Stewart, Dr. Bobby Wood, ROB](https://blog.framesdata.com/hs-fs/hubfs/Frame%20Inventory%20-%20Dr.%20Jennifer%20Stewart%2c%20Dr.%20Bobby%20Wood%2c%20ROB.png?width=1060&height=586&name=Frame%20Inventory%20-%20Dr.%20Jennifer%20Stewart%2c%20Dr.%20Bobby%20Wood%2c%20ROB.png) The frame inventory debate comes down to whether a tightly curated frame board that reduces choice overload or a larger selection that captures more patient needs is the better business strategy. The Divide, a point/counterpoint series from **[Review of Optometric Business](https://reviewob.com/)**, explores two sides of the conversation.  | - A smaller, highly curated frame inventory can improve cash flow, simplify management and make the shopping experience easier for patients. | - A larger, diverse frame inventory can better match different budgets, styles and lifestyles while helping the optical capture more sales opportunities. | | --- | --- | Read the full article at [Review of Optometric Business](https://reviewob.com/frame-inventory-less-is-more-or-more-is-better/).   [![The perfect mix of online and in-store](https://no-cache.hubspot.com/cta/default/2250177/interactive-175607148161.png)](https://blog.framesdata.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKFPKcDu4uLZqwpzOgL4bt4o7G2gZTBa6eN8A%2F2z61U0ESR2YK7K3%2FSzqvJieQZGVvBe1DwbXbOhy39Imasaru2f%2Fz4EgzKvN%2BW9eMrLUYQ5EtSTMrV7GnVjrPzp8RfATQFjbZJm28tntfQCUs3h4jLZ5w3652a0El8M%2FwG7NYhb73dqlwpuKFvgI8TXjI%2BiaDhxE6EeTBMCtGwJQBn&webInteractiveContentId=175607148161&portalId=2250177) ## Leave a comment ![Frames Data](https://blog.framesdata.com/hubfs/Frames%20Data%20Logos/Frames%20Data%20Frames.jpg) Written by [Frames Data](https://blog.framesdata.com/author/frames-data) Frames Data has provided frame information to eye care professionals since 1968. Today, Frames Data features tens of thousands of frames from over 600 of the world's most recognizable brands. Written by Author ### Related posts [![The Two-Lane Optical: Beyond Routine Eyewear Sales](https://blog.framesdata.com/hubfs/The%20Two-Lane%20Optical%20-%20iStock%2c%20Getty%20Images-1.png)](https://blog.framesdata.com/the-two-lane-optical-beyond-routine-eyewear-sales) ##### [The Two-Lane Optical: Beyond Routine Eyewear Sales](https://blog.framesdata.com/the-two-lane-optical-beyond-routine-eyewear-sales) By positioning his optical as two distinct lanes, Adam Ramsey, OD, can better serve his patients while supporting his... ![Frames Data](https://blog.framesdata.com/hubfs/Frames%20Data%20Logos/Frames%20Data%20Frames.jpg) By [Frames Data](https://blog.framesdata.com/the-two-lane-optical-beyond-routine-eyewear-sales/author/frames-data) - September 3, 2026 [Read More](https://blog.framesdata.com/the-two-lane-optical-beyond-routine-eyewear-sales) [![The Hidden Cost of Unmanaged Inventory](https://blog.framesdata.com/hubfs/Dashboards-2-2.png)](https://blog.framesdata.com/the-hidden-cost-of-unmanaged-inventory) ##### [The Hidden Cost of Unmanaged Inventory](https://blog.framesdata.com/the-hidden-cost-of-unmanaged-inventory) A conversation with Darla Shewmaker: How one optical industry veteran is revolutionizing the way practices manage their most... ![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By [Tom Doyle](https://blog.framesdata.com/the-hidden-cost-of-unmanaged-inventory/author/tom-doyle) - August 17, 2026 [Read More](https://blog.framesdata.com/the-hidden-cost-of-unmanaged-inventory) #### Contact Frames Data has provided frame information to eye care professionals since 1968. Includes styles from major frame companies, including **Marchon, Luxottica, Safilo, Marcolin, Tura, Oakley, ProDesign, Europa, Morel, Kenmark, McGee, ClearVision** and many, many more. Software integrations include OfficeMate, CrystalPM, MaximEyes, My Vision Express, Compulink and dozens more. 283-299 Market Street 2 Gateway Center, 4th Floor Newark NJ 07102 Technical Support: 1-800-821-6069 Ext. 1 [techsupport@jobson.com](mailto:techsupport@jobson.com) #### Site map - [Home](https://blog.framesdata.com) - [About Us](https://info.framesdata.com/about-us) - [Contact Us](http://www.framesdata.com/support/contact-us) - [Technical Support](http://www.framesdata.com/support) #### Subscribe to Our Newsletter ### Always be up-to-date with the latest from Frames Data. New frames, how-to posts, ways to manage your frame dispensary and more. Copyright © 2021 Frames Data. 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