How to Compete in the Age of Online Retail [FREE EBOOK]

by Tom Doyle on May 13, 2019 at 8:50 AM

Your guide to Webrooming, and how My Frame Gallery can help you use it to your advantage.

If you are an independent or small chain retailer, you CAN leverage the web in a way that contributes to your profit margin … without breaking the bank.

This ebook explores the concept of webrooming, which is where consumers research products online and then complete their purchases in-store.

It also introduces My Frame Gallery, a tool that can help your optical practice take advantage of the webrooming trend.

Inside the ebook, you'll find:

Webrooming & Your Practice
My Frame Gallery FAQs
Practice Profile
Recommended Reading
How to get started today!

We hope you like this new ebook. Happy Reading!

Written by Tom Doyle

Tom Doyle is Frames Data’s Director of Marketing & Key Accounts, and has been working as a marketer within the optical industry for over 10 years. In that time he’s worked with many software companies on new integrations, and has developed an understanding of what works and what doesn’t. Tom is also keenly interested in productivity methodology, the color orange used in marketing, and karaoke. He is also a die-hard cat person.

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