--- title: The Right Frame Inventory Is About Strategy description: Size matters, but Alex Martin, OD, argues that the most successful dispensaries are built around strategy, not just the number of frames on display. image: https://blog.framesdata.com/hubfs/The%20Right%20Frame%20Inventory%20-%20iStock%2c%20Getty%20Images.jpg --- [![Blog Logo 2.png](https://blog.framesdata.com/hs-fs/hubfs/Frames%20Data%20Logos/Blog%20Logo%202.png?width=797&name=Blog%20Logo%202.png "Blog Logo 2.png")](https://blog.framesdata.com) - [Home](https://blog.framesdata.com) - [About Us](https://info.framesdata.com/about-us) - [Contact Us](http://www.framesdata.com/support/contact-us) - [Technical Support](http://www.framesdata.com/support) [![Go to FramesData.com](https://no-cache.hubspot.com/cta/default/2250177/310caf41-5139-4b07-85fa-778e6c9ea9d7.png)](https://cta-redirect.hubspot.com/cta/redirect/2250177/310caf41-5139-4b07-85fa-778e6c9ea9d7) Search \< Previous page Next page \> Subscribe ### Subscribe to Email Updates Select Topics - [Frame Brands (169)](https://blog.framesdata.com/topic/frame-brands) - [News, Events, and More (162)](https://blog.framesdata.com/topic/news-events-and-more) - [My Frame Gallery (109)](https://blog.framesdata.com/topic/my-frame-gallery) - [Using Frames Data (107)](https://blog.framesdata.com/topic/using-frames-data) - [Optical Marketing (19)](https://blog.framesdata.com/topic/optical-marketing) - [My Frame Gallery Practice Profiles (15)](https://blog.framesdata.com/topic/my-frame-gallery-practice-profiles) - [My Frame Gallery Best Practices (13)](https://blog.framesdata.com/topic/my-frame-gallery-best-practices) - [My Frame Gallery Set-Up (10)](https://blog.framesdata.com/topic/my-frame-gallery-set-up) - [Inventory (7)](https://blog.framesdata.com/topic/inventory) - [OfficeMate (6)](https://blog.framesdata.com/topic/officemate) - [Videos (4)](https://blog.framesdata.com/topic/videos) # Latest Blog Post ## The Right Frame Inventory Is About Strategy ![Frames Data](https://blog.framesdata.com/hubfs/Frames%20Data%20Logos/Frames%20Data%20Frames.jpg) by [Frames Data](https://blog.framesdata.com/author/frames-data) on October 1, 2026 at 9:15 AM - [Tweet](https://twitter.com/share) - - - *Size matters, but **Alex Martin, OD**, argues that the most successful dispensaries are built around strategy, not just the number of frames on display.*  ![The Right Frame Inventory - iStock, Getty Images](https://blog.framesdata.com/hs-fs/hubfs/The%20Right%20Frame%20Inventory%20-%20iStock%2c%20Getty%20Images.jpg?width=500&height=290&name=The%20Right%20Frame%20Inventory%20-%20iStock%2c%20Getty%20Images.jpg)  *Photo Credit: iStock/Getty Images*    After reading **[both perspectives on frame inventory from The Divide](http://reviewob.com/frame-inventory-less-is-more-or-more-is-better)**, I don’t think either doctor is wrong. In fact, I believe they’re both successful for the same reason—not because of the number of frames they carry, but because they’ve built an intentional strategy around their inventory. The debate shouldn’t be whether an optical should carry 350 frames or 1,300 frames. The real question is whether the inventory... To read the full article, visit [Review of Optometric Business.](https://reviewob.com/the-right-frame-inventory-is-about-strategy/) ## Leave a comment ![Frames Data](https://blog.framesdata.com/hubfs/Frames%20Data%20Logos/Frames%20Data%20Frames.jpg) Written by [Frames Data](https://blog.framesdata.com/author/frames-data) Frames Data has provided frame information to eye care professionals since 1968. Today, Frames Data features tens of thousands of frames from over 600 of the world's most recognizable brands. Written by Author ### Related posts [![Frame Inventory: Less Is More or More Is Better?](https://blog.framesdata.com/hubfs/Frame%20Inventory%20-%20Dr.%20Jennifer%20Stewart%2c%20Dr.%20Bobby%20Wood%2c%20ROB.png)](https://blog.framesdata.com/frame-inventory-less-is-more-or-more-is-better) ##### [Frame Inventory: Less Is More or More Is Better?](https://blog.framesdata.com/frame-inventory-less-is-more-or-more-is-better) Is a large frame inventory the better business strategy? **Jennifer Stewart, OD,** and **Bobby "Chip" Wood, OD**, take opposing sides... ![Frames Data](https://blog.framesdata.com/hubfs/Frames%20Data%20Logos/Frames%20Data%20Frames.jpg) By [Frames Data](https://blog.framesdata.com/frame-inventory-less-is-more-or-more-is-better/author/frames-data) - September 24, 2026 [Read More](https://blog.framesdata.com/frame-inventory-less-is-more-or-more-is-better) [![The Two-Lane Optical: Beyond Routine Eyewear Sales](https://blog.framesdata.com/hubfs/The%20Two-Lane%20Optical%20-%20iStock%2c%20Getty%20Images-1.png)](https://blog.framesdata.com/the-two-lane-optical-beyond-routine-eyewear-sales) ##### [The Two-Lane Optical: Beyond Routine Eyewear Sales](https://blog.framesdata.com/the-two-lane-optical-beyond-routine-eyewear-sales) By positioning his optical as two distinct lanes, Adam Ramsey, OD, can better serve his patients while supporting his... ![Frames Data](https://blog.framesdata.com/hubfs/Frames%20Data%20Logos/Frames%20Data%20Frames.jpg) By [Frames Data](https://blog.framesdata.com/the-two-lane-optical-beyond-routine-eyewear-sales/author/frames-data) - September 3, 2026 [Read More](https://blog.framesdata.com/the-two-lane-optical-beyond-routine-eyewear-sales) #### Contact Frames Data has provided frame information to eye care professionals since 1968. Includes styles from major frame companies, including **Marchon, Luxottica, Safilo, Marcolin, Tura, Oakley, ProDesign, Europa, Morel, Kenmark, McGee, ClearVision** and many, many more. Software integrations include OfficeMate, CrystalPM, MaximEyes, My Vision Express, Compulink and dozens more. 283-299 Market Street 2 Gateway Center, 4th Floor Newark NJ 07102 Technical Support: 1-800-821-6069 Ext. 1 [techsupport@jobson.com](mailto:techsupport@jobson.com) #### Site map - [Home](https://blog.framesdata.com) - [About Us](https://info.framesdata.com/about-us) - [Contact Us](http://www.framesdata.com/support/contact-us) - [Technical Support](http://www.framesdata.com/support) #### Subscribe to Our Newsletter ### Always be up-to-date with the latest from Frames Data. New frames, how-to posts, ways to manage your frame dispensary and more. Copyright © 2021 Frames Data. 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