--- title: "The Two-Lane Optical: Beyond Routine Eyewear Sales" description: By positioning his optical as two distinct lanes, Adam Ramsey, OD, can better serve his patients while supporting his practice's bottom line. image: https://blog.framesdata.com/hubfs/The%20Two-Lane%20Optical%20-%20iStock%2c%20Getty%20Images-1.png --- [![Blog Logo 2.png](https://blog.framesdata.com/hs-fs/hubfs/Frames%20Data%20Logos/Blog%20Logo%202.png?width=797&name=Blog%20Logo%202.png "Blog Logo 2.png")](https://blog.framesdata.com) - [Home](https://blog.framesdata.com) - [About Us](https://info.framesdata.com/about-us) - [Contact Us](http://www.framesdata.com/support/contact-us) - [Technical Support](http://www.framesdata.com/support) [![Go to FramesData.com](https://no-cache.hubspot.com/cta/default/2250177/310caf41-5139-4b07-85fa-778e6c9ea9d7.png)](https://cta-redirect.hubspot.com/cta/redirect/2250177/310caf41-5139-4b07-85fa-778e6c9ea9d7) Search Content Title Description < Previous page Next page > Subscribe ### Subscribe to Email Updates Select Topics - [Frame Brands (168)](https://blog.framesdata.com/topic/frame-brands) - [News, Events, and More (162)](https://blog.framesdata.com/topic/news-events-and-more) - [My Frame Gallery (109)](https://blog.framesdata.com/topic/my-frame-gallery) - [Using Frames Data (107)](https://blog.framesdata.com/topic/using-frames-data) - [Optical Marketing (19)](https://blog.framesdata.com/topic/optical-marketing) - [My Frame Gallery Practice Profiles (15)](https://blog.framesdata.com/topic/my-frame-gallery-practice-profiles) - [My Frame Gallery Best Practices (13)](https://blog.framesdata.com/topic/my-frame-gallery-best-practices) - [My Frame Gallery Set-Up (10)](https://blog.framesdata.com/topic/my-frame-gallery-set-up) - [OfficeMate (6)](https://blog.framesdata.com/topic/officemate) - [Inventory (5)](https://blog.framesdata.com/topic/inventory) - [Videos (4)](https://blog.framesdata.com/topic/videos) # Latest Blog Post ## The Two-Lane Optical: Beyond Routine Eyewear Sales ![Frames Data](https://blog.framesdata.com/hubfs/Frames%20Data%20Logos/Frames%20Data%20Frames.jpg) by [Frames Data](https://blog.framesdata.com/author/frames-data) on September 3, 2026 at 10:45 AM - [Tweet](https://twitter.com/share) - - - By positioning his optical as two distinct lanes, Adam Ramsey, OD, can better serve his patients while supporting his practice's bottom line. ![The Two-Lane Optical - iStock, Getty Images](https://blog.framesdata.com/hs-fs/hubfs/The%20Two-Lane%20Optical%20-%20iStock%2c%20Getty%20Images.png?width=500&height=333&name=The%20Two-Lane%20Optical%20-%20iStock%2c%20Getty%20Images.png)   I’ve learned that optical is really two businesses in one. One lane is routine retail with the everyday eyewear patients expect for clear vision. The other lane is therapeutic prescribing with eyewear solutions that address symptoms that impact patients’ daily lives. When I distinguish between those two roles of optical, patients better understand the value of my recommendations and why they fit their specific needs. Read the full article at [Review of Optometric Business.](https://reviewob.com/the-two-lane-optical-beyond-routine-eyewear-sales/) [![The perfect mix of online and in-store](https://no-cache.hubspot.com/cta/default/2250177/interactive-175607148161.png)](https://blog.framesdata.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJx5SmjtYL%2B41USK9jKA5eC4fcA%2BKNs3D%2BEzhj9%2FbzlLMoQRbJNmTjrSB3XX%2FIpkJ9MPuRJnUDnNl7uISZ70aRb%2B7tu4MUbFNmU7flk0Q7JSNFNbkAUsgaIhA3E8q4KEFKEYg2aUVxmW44xXwE2Mzn%2FwhL%2FJgkPmYpg%2F7IOzMDJtXjNs%2FI4G%2F%2F9fhIVUtlrpO72Pzx88E4dvA9EWXtg&webInteractiveContentId=175607148161&portalId=2250177) ## Leave a comment ![Frames Data](https://blog.framesdata.com/hubfs/Frames%20Data%20Logos/Frames%20Data%20Frames.jpg) Written by [Frames Data](https://blog.framesdata.com/author/frames-data) Frames Data has provided frame information to eye care professionals since 1968. Today, Frames Data features tens of thousands of frames from over 600 of the world's most recognizable brands. Written by Author ### Related posts [![The Hidden Cost of Unmanaged Inventory](https://blog.framesdata.com/hubfs/Dashboards-2-2.png)](https://blog.framesdata.com/the-hidden-cost-of-unmanaged-inventory) ##### [The Hidden Cost of Unmanaged Inventory](https://blog.framesdata.com/the-hidden-cost-of-unmanaged-inventory) A conversation with Darla Shewmaker: How one optical industry veteran is revolutionizing the way practices manage their most... ![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By [Tom Doyle](https://blog.framesdata.com/the-hidden-cost-of-unmanaged-inventory/author/tom-doyle) - August 17, 2026 [Read More](https://blog.framesdata.com/the-hidden-cost-of-unmanaged-inventory) [![Can you do a complete frame inventory in 10 minutes?](https://blog.framesdata.com/hubfs/waverfidcoverimage.jpg)](https://blog.framesdata.com/can-you-do-a-complete-frame-inventory-in-10-minutes) ##### [Can you do a complete frame inventory in 10 minutes?](https://blog.framesdata.com/can-you-do-a-complete-frame-inventory-in-10-minutes) Here's how you can count your entire frame inventory using RFID technology and WaveRFID.  | Interested in an inventory... | | --- | ![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By [Tom Doyle](https://blog.framesdata.com/can-you-do-a-complete-frame-inventory-in-10-minutes/author/tom-doyle) - June 27, 2023 [Read More](https://blog.framesdata.com/can-you-do-a-complete-frame-inventory-in-10-minutes) #### Contact Frames Data has provided frame information to eye care professionals since 1968. Includes styles from major frame companies, including **Marchon, Luxottica, Safilo, Marcolin, Tura, Oakley, ProDesign, Europa, Morel, Kenmark, McGee, ClearVision** and many, many more. Software integrations include OfficeMate, CrystalPM, MaximEyes, My Vision Express, Compulink and dozens more. 283-299 Market Street 2 Gateway Center, 4th Floor Newark NJ 07102 Technical Support: 1-800-821-6069 Ext. 1 [techsupport@jobson.com](mailto:techsupport@jobson.com) #### Site map - [Home](https://blog.framesdata.com) - [About Us](https://info.framesdata.com/about-us) - [Contact Us](http://www.framesdata.com/support/contact-us) - [Technical Support](http://www.framesdata.com/support) #### Subscribe to Our Newsletter ### Always be up-to-date with the latest from Frames Data. New frames, how-to posts, ways to manage your frame dispensary and more. Copyright © 2021 Frames Data. 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