Is a large frame inventory the better business strategy? Jennifer Stewart, OD, and Bobby "Chip" Wood, OD, take opposing sides of the debate.
The frame inventory debate comes down to whether a tightly curated frame board that reduces choice overload or a larger selection that captures more patient needs is the better business strategy. The Divide, a point/counterpoint series from Review of Optometric Business, explores two sides of the conversation.
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Read the full article at Review of Optometric Business.