A new program allows this practice to display their private label frames on their online Gallery.
This article originally appeared in The Independent Eye by Vision Monday. Read the full article here.
NEW YORK—For independent ECPs taking their practice to the next level, private label eyewear is often a logical and exciting step, allowing ECPs to flex their creative muscles, lean into the design world and connect with their patients in a new and unique way. Now, with the launch of a new program from Frames Data, in conjunction with private label supplier Your Brand Eyewear, that integration has become even more seamless. The new program offers practices the ability to display their private label frames from Your Brand Eyewear in an online gallery, but under a custom brand name that is exclusive to the practice. Previously, private label eyewear could only be displayed under the name Your Brand.
With this new change, private label frames are more perfectly integrated with in-office branding and design, creating a seamless bridge between digital and physical—like it does for the team at Griebenow Eyecare with locations in New London and Clintonville, Wisconsin.
Griebenow carries the private label brand InD Eyewear, exclusive to PECAA members and popular with patients. Melissa Sylte, Griebenow Eyecare's business manager, said, “We absolutely love carrying the InD Eyewear brand, which is exclusive to PECAA members. At first we had a concern that patients wouldn't be able to find the InD Eyewear brand on our My Frame Gallery, since it is manufactured by Your Brand and shows up in inventory as that same name.
“However, the team at My Frame Gallery was able to easily accommodate our needs by changing the name on the back-end, so patients always see the InD Eyewear brand as they browse frames on our website. InD Eyewear is a win-win. Great margins, quality frames and a great way to showcase them online with My Frame Gallery.”
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For more information about Your Brand Eyewear, visit www.yourbrandeyewear.com or send an email to mark@yourbrandeyewear.com.
Ready to get started with My Frame Gallery? Here are 5 ways you can take the next step: