Latest Blog Post

Griebenow Eyecare Leans Into Private Label With Your Brand Eyewear and My Frame Gallery

Frames Data
by Frames Data on November 28, 2023 at 9:00 AM

A new program allows this practice to display their private label frames on their online Gallery.


This article originally appeared in The Independent Eye by Vision Monday.  Read the full article here.

NEW YORK—For independent ECPs taking their practice to the next level, private label eyewear is often a logical and exciting step, allowing ECPs to flex their creative muscles, lean into the design world and connect with their patients in a new and unique way. Now, with the launch of a new program from Frames Data, in conjunction with private label supplier Your Brand Eyewear, that integration has become even more seamless. The new program offers practices the ability to display their private label frames from Your Brand Eyewear in an online gallery, but under a custom brand name that is exclusive to the practice. Previously, private label eyewear could only be displayed under the name Your Brand.

With this new change, private label frames are more perfectly integrated with in-office branding and design, creating a seamless bridge between digital and physical—like it does for the team at Griebenow Eyecare with locations in New London and Clintonville, Wisconsin.

Griebenow carries the private label brand InD Eyewear, exclusive to PECAA members and popular with patients. Melissa Sylte, Griebenow Eyecare's business manager, said, “We absolutely love carrying the InD Eyewear brand, which is exclusive to PECAA members. At first we had a concern that patients wouldn't be able to find the InD Eyewear brand on our My Frame Gallery, since it is manufactured by Your Brand and shows up in inventory as that same name.

“However, the team at My Frame Gallery was able to easily accommodate our needs by changing the name on the back-end, so patients always see the InD Eyewear brand as they browse frames on our website. InD Eyewear is a win-win. Great margins, quality frames and a great way to showcase them online with My Frame Gallery.”

Continue reading on Vision Monday...

For more information about Your Brand Eyewear, visit or send an email to

the perfect mis of online marketing and in-store service.

Ready to get started with My Frame Gallery? Here are 5 ways you can take the next step:

  1. Request information
  2. Request a demo
  3. Order now (existing Frames Data subscribers should call in to add My Frame Gallery to your existing account)
  4. Call us (for single location practices) at 1-800-821-6069 ext 3.
  5. Call us (multiple location practices) at 1-800-821-6069 ext 4.

Leave a comment

Frames Data
Written by Frames Data
Frames Data has provided frame information to eye care professionals since 1968. Today, Frames Data features tens of thousands of frames from over 600 of the world's most recognizable brands.
Written by Author

Related posts

Why should your practice have an online Gallery? [VIDEO]

Not sure how a virtual frame gallery fits into your business strategy? 

Worried about staying competitive, but not sure what to...

Tom Doyle
By Tom Doyle - January 16, 2024
New My Frame Gallery features for Fall 2023

Introducing the Custom Link Builder and Colorway-Based Galleries

We are pleased to announce our Fall 2023 My Frame Gallery...

Tom Doyle
By Tom Doyle - October 24, 2023