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Want to attract more patients? Take a look at what consumers said in the results from our first ever consumer survey.

This summer, Frames Data launched our very first consumer survey—an initiative designed to shed light on how today’s eyewear shoppers use the internet to browse frames and choose providers. Over the course of several days, we polled 178 prescription‐eyeglass wearers who have purchased new glasses within the last four years. The insights we gained offer a clear roadmap for practices eager to differentiate themselves in a crowded marketplace.

Key Findings

1. A Strong Website Signals a Quality Experience
   • 80% of respondents agree that a well‐designed website implies a higher‐quality in-office experience.
   
   

2. Tech-Forward Practices Perceived as Better Service Providers
   • 90% say a tech-savvy provider—one that clearly uses up-to-date equipment and software—will likely deliver superior service.
   
   

3. Online Frame Browsing Offers Competitive Edge
   • 88% are at least somewhat interested in browsing frames on their provider’s website, with over half being very or extremely interested.
   • 67% would do that browsing in advance of their appointment, and 20% would check back regularly to see newly added styles.
   
   

4. Online Frame Galleries Influence Provider Choice
   • 67% of patients are more likely to choose a practice that showcases its eyewear inventory online.
   
   

5. Curated Pre-Selection Is a Hit
   • 62% are extremely or very interested in selecting a handful of favorite frames online so that a curated try-on set is waiting for them at their appointment.
   • Another 27% are somewhat interested—meaning close to 9 in 10 shoppers see value in pre-selecting frames before their visit.
   
   

6. Virtual Try-On Tools Spark Excitement
   • 84% say they are likely or very likely to try a virtual try-on tool if one is available.

What This Means for Your Practice
These results make one thing abundantly clear: today’s eyewear consumers expect a seamless, tech-forward journey that begins long before they walk into your office. Investing in a user-friendly website, showcasing your full frame collection online, and offering both virtual and curated in-person try-on experiences can set you apart—and help convert more browsers into buyers.

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Ready to put these insights into action? Contact our team to learn how Frames Data can help you enhance your online presence, integrate virtual try-on technology, and create a curated frame-selection workflow that delights patients and drives growth.