Have a page of brand logos on your website? Transform that "dead end" page into an effective way to turn casual browsers into active customers.
Logo pages can be great for the brand recognition, BUT let's face it. A static page of images on a website, without interactivity, is a missed opportunity to keep the reader engaged.
In fact, it may even be what's commonly referred to as a "dead end" webpage if there is no clear next step for the reader.
| Northern Avenue Eye Care's page of brand logos. Each logo links to the respective frames on their Gallery. As a result, this page continues patients down the path to a completed purchase. |
Worse yet, if those logos point people to manufacturer sites, you're sending potential customers away from your site, where they may lose interest or become distracted, never to return.
However, if you use My Frame Gallery to create a virtual showroom, you also have the ability to offer more interactivity to your patients, and help prospects continue down a path to selecting eyewear from your store!
Take for instance Northern Avenue Eye Care in Phoenix, AZ. They've created a page of logos, but instead of static images, each logo links directly to the respective frames on the frame gallery, using the Direct Brand Links provided by the My Frame Gallery platform.
This set up is ideal because it continues the patient on the path to selecting frames from YOUR practice, without sending them off to someone else's site.
According to Emmett Downing, the Manager at Northern Avenue Eye Care, the Gallery overall has been a positive experience.
"We really love our Gallery. Now we have a way for patients to browse online and tell us their favorites before their appointment. Everybody knows that people are looking online, so it's important that we stay up-to-date with technology and offer that online experience."
Emmett also points out a nice side benefit. "Plus we use it ourselves in the store. We keep it open on a tablet, and when we need to research eyewear that we might want to carry, that's where we turn."
Ready to get started with My Frame Gallery? Here are 5 ways you can take the next step: