Brand Links for My Frame Gallery

by Tom Doyle on May 25, 2021 at 8:48 AM

Connect your brand-related marketing directly to your virtual showroom and add a whole new level of engagement.

Does your website have a page of static brand logos? Or are you planning a promotion or virtual trunk show for a specific brand?

Today we're launching an exciting new feature on My Frame Gallery which promises to add a whole new dimension to your marketing efforts.

Use our new "Direct Brand Links" feature to connect brand imagery and promotions directly to those styles in your online Frame Gallery. By embedding these links behind the marketing imagery on your site, patients who click on those images will be taken directly to the relevant frames in your online gallery.

We gave Denys Meade, practice manager of New Hartford Eye Associates in upstate New York, a sneak peek at the new feature:

“I love this idea. It's going to make things so much easier! These links create a whole new opportunity to target specific patients, and put our dispensary right in their hands. They will also help us design virtual trunk shows targeting individual frame lines.”

Brand Logo Page Links:

Many practices have a webpage of static brand logos.

Now, you can link those logos directly to a Gallery showing ONLY those styles, which offers more interactivity to your page of logos AND gives patients another way to get to the Gallery, to view frames!

Here are some examples. Click the logo to view a Gallery with ONLY styles from those brands:

Brand Promotions:

If you are planning a promotion or virtual trunk show centered around a specific brand, you can embed the associated brand link into your marketing vehicle. For instance, an email, social media post or website banner offering a discount on "all brand X frames" can now link directly to only brand X styles in your gallery.

In addition to Brand Links, there are now links
for Sunwear and Youth frames too!

Learn more about them here.

Working with iframes

If your main gallery is in an iframe, and you would like to use Direct Brand links, you will need to either:

set up a specific promotional page with your brand specific iframe(s)
OR
use the standard Gallery (not the iframe version) to show specific brands

Creating a special landing page with a brand-specific Gallery (in an iframe) is a great way to take your promotion to the next level, and create better synergy between your Gallery and your promotion.

For instance, if you send out an email with promotion details, your new promotional page with your brand-specific iframe can deliver the same text and imagery as your email. This reinforces the message of the promotion, while delivering online browsing of the specific frames being promoted. In the end, it create a more cohesive overall customer experience and a more effective promotion.

Learn more about working with iframes here.

How to access your links:

If you are already a My Frame Gallery subscriber, simply login at www.framesdata.com, Once you've logged in, navigate to the My Frame Gallery section where you will see a new "Direct Brand Links" page.

DBLinks

Click on "Direct Brand Links" to be taken to a page with instructions and a list of links, one for every active brand in your Gallery.

............................................................................

Ready to get started with My Frame Gallery? Here are 5 ways you can take the next step:

Request information
Request a demo
Order now (existing Frames Data subscribers should call in to add My Frame Gallery to your existing account)
Call us (for single location practices) at 1-800-821-6069 ext 3.
Call us (multiple location practices) at 1-800-821-6069 ext 4.

Written by Tom Doyle

Tom Doyle is Frames Data’s Director of Marketing & Key Accounts, and has been working as a marketer within the optical industry for over 10 years. In that time he’s worked with many software companies on new integrations, and has developed an understanding of what works and what doesn’t. Tom is also keenly interested in productivity methodology, the color orange used in marketing, and karaoke. He is also a die-hard cat person.

Written by Author

Triple your engagement with this one simple [appointment reminder] trick!

Special Offer for Frames Data users below! Appointment reminders with a Gallery link create 3 times more engagement than those...

By Tom Doyle - December 11, 2024

Are you turning patients away after 6pm?

New data insights show that My Frame Gallery is helping serve patients even when the dispensary is closed.

We've uncovered an...

By Tom Doyle - August 26, 2024

MYTH: Older patients won't go online for eyewear

This assumption about older patients may need to be kicked to the curb.

Think older patients won't look at eyewear online? A...

By Tom Doyle - August 20, 2024

Latest Blog Post