Are you turning patients away after 6pm?

by Tom Doyle on August 26, 2024 at 8:45 AM

New data insights show that My Frame Gallery is helping serve patients even when the dispensary is closed.

We've uncovered an important piece of information about My Frame Gallery visits.

It turns out that 51% of all My Frame Gallery visits occur outside of normal business hours.

DALL·E 2024-08-13 11.37.18 - A woman is standing outside a store, her back facing the viewer. She is positioned close to the store’s glass door, with her hands pressed against the
What's our take-away from that new piece of info? If you add a Gallery from Frames Data to your website, patients are no longer LIMITED to the business hours of your practice. They can browse eyewear, look for favorites, think about a second pair, whenever they please, whether you're open or not.

You're removing an obstacle, especially for patients that work during your business hours, or have small children. For these patients, moving part of the selection process online is a big time-saver.*

Plus, if you aren't offering the ability to browse frames online, you may be missing patients that expect or desire it. After all, 80% of eyewear purchases start with an online search.

When you add a Gallery to your website, you’ll never have to say “Sorry, we’re closed”.

Why add an online Gallery from Frames Data Consumers want to browse eyewear online before they purchase, but still need the kind of fitting that only an in-person visit with an Opticia

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Keep in mind that with My Frame Gallery, patients start the selection process online, but still need to visit your office for a fitting and to finalize the purchase. They may not (and probably won't) end up with a frame that they picked out online, because virtual try-on gives the patient just an idea of how a frame will look when worn; it won't tell them how a frame fits or if it's comfortable to wear. But starting that process online helps shorten the in-office visit, while giving the opticians enough information to deliver better service and in less time. Much of the value of My Frame Gallery is in helping you provide the mix of online/offline that so many consumers want now, thereby positioning your business to be successful in the digital future.

Ready to get started with My Frame Gallery? Here are 5 ways you can take the next step:

Request information
Request a demo
Order now (existing Frames Data subscribers should call in to add My Frame Gallery to your existing account)
Call us (for single location practices) at 1-800-821-6069 ext 3.
Call us (multiple location practices) at 1-800-821-6069 ext 4.

Written by Tom Doyle

Tom Doyle is Frames Data’s Director of Marketing & Key Accounts, and has been working as a marketer within the optical industry for over 10 years. In that time he’s worked with many software companies on new integrations, and has developed an understanding of what works and what doesn’t. Tom is also keenly interested in productivity methodology, the color orange used in marketing, and karaoke. He is also a die-hard cat person.

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