--- title: MYTH:  Older patients won't go online for eyewear description: Even if your practice serves an older demographic, many of your patients are already online and will use My Frame Gallery.  image: https://blog.framesdata.com/hubfs/older%20woman%20glasses%20looking%20at%20phone%20facebook%20cover%20size.png --- [![Blog Logo 2.png](https://blog.framesdata.com/hs-fs/hubfs/Frames%20Data%20Logos/Blog%20Logo%202.png?width=797&name=Blog%20Logo%202.png "Blog Logo 2.png")](https://blog.framesdata.com) - [Home](https://blog.framesdata.com) - [About Us](https://info.framesdata.com/about-us) - [Contact Us](http://www.framesdata.com/support/contact-us) - [Technical Support](http://www.framesdata.com/support) [![Go to FramesData.com](https://no-cache.hubspot.com/cta/default/2250177/310caf41-5139-4b07-85fa-778e6c9ea9d7.png)](https://cta-redirect.hubspot.com/cta/redirect/2250177/310caf41-5139-4b07-85fa-778e6c9ea9d7) Search Content Title Description < Previous page Next page > Subscribe ### Subscribe to Email Updates Select Topics - [Frame Brands (167)](https://blog.framesdata.com/topic/frame-brands) - [News, Events, and More (161)](https://blog.framesdata.com/topic/news-events-and-more) - [My Frame Gallery (109)](https://blog.framesdata.com/topic/my-frame-gallery) - [Using Frames Data (106)](https://blog.framesdata.com/topic/using-frames-data) - [Optical Marketing (19)](https://blog.framesdata.com/topic/optical-marketing) - [My Frame Gallery Practice Profiles (15)](https://blog.framesdata.com/topic/my-frame-gallery-practice-profiles) - [My Frame Gallery Best Practices (13)](https://blog.framesdata.com/topic/my-frame-gallery-best-practices) - [My Frame Gallery Set-Up (10)](https://blog.framesdata.com/topic/my-frame-gallery-set-up) - [OfficeMate (6)](https://blog.framesdata.com/topic/officemate) - [Inventory (3)](https://blog.framesdata.com/topic/inventory) - [Videos (3)](https://blog.framesdata.com/topic/videos) # Latest Blog Post ## MYTH:  Older patients won't go online for eyewear ![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) by [Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on August 20, 2024 at 8:15 AM - [Tweet](https://twitter.com/share) - - - *This assumption about older patients may need to be kicked to the curb.* Think older patients won't look at eyewear online?  A recent review of our internal metrics shows that this assumption may be incorrect. While it's true that My Frame Gallery will appeal to younger patients, older patients are also using My Frame Gallery. ![older woman glasses looking at phone facebook cover size](https://blog.framesdata.com/hs-fs/hubfs/older%20woman%20glasses%20looking%20at%20phone%20facebook%20cover%20size.png?width=600&height=338&name=older%20woman%20glasses%20looking%20at%20phone%20facebook%20cover%20size.png) In fact, over 28% of all My Frame Gallery visitors are over the age of 55, and over 10% are 65+. This shouldn't really be surprising though.  It's been nearly 30 years since the internet and email became widespread in office environments. Someone now in their mid-50s would have started using this technology in their late 20s. What's your take away from this?  Even if your practice serves an older demographic, many of your patients are already online and will use My Frame Gallery.    [![The perfect mix of online and in-store](https://no-cache.hubspot.com/cta/default/2250177/interactive-175607148161.png)](https://blog.framesdata.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLPQtihZLtni1n7j5%2FyyMhZBQS9aWDeVnAC5qzAJfJqQ4I7zQVK20srqGsqCHFCGEkYDGmvR4kuJxwo4ePXs8wT0fdHH9EPP7ncV3%2BZ4Nn%2FnH8ncbGttGH1nSBfzBcB5KqVFhemRHipgfAocO4vpudEda9vJxg0R3UdHlVSgio3dv35XxnrmalK59Wet2%2B%2BANvEZzY1POcQT7lLpp1O&webInteractiveContentId=175607148161&portalId=2250177)   Ready to get started with My Frame Gallery? Here are 5 ways you can take the next step: 1. [Request information](https://info.framesdata.com/my-frame-gallery-by-frames-data) 2. [Request a demo](https://info.framesdata.com/my-frame-gallery-live-demo-request) 3. [Order now](https://subscribe.framesdata.com/MFG/?f=mfgnewsa) (existing Frames Data subscribers should call in to add My Frame Gallery to your existing account) 4. Call us (for single location practices) at 1-800-821-6069 ext 3. 5. Call us (multiple location practices) at 1-800-821-6069 ext 4. ## Leave a comment ![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) Written by [Tom Doyle](https://blog.framesdata.com/author/tom-doyle) Tom Doyle is Frames Data’s Director of Marketing & Key Accounts, and has been working as a marketer within the optical industry for over 10 years. In that time he’s worked with many software companies on new integrations, and has developed an understanding of what works and what doesn’t. Tom is also keenly interested in productivity methodology, the color orange used in marketing, and karaoke. He is also a die-hard cat person. Written by Author ### Related posts [![15 Minutes Saved Per Visit and More Second-Pair Sales](https://blog.framesdata.com/hubfs/15%20Minutes%20Saved%20Per%20Visit%20and%20More%20Second-Pair%20Sales%20(1).png)](https://blog.framesdata.com/napoleon) ##### [15 Minutes Saved Per Visit and More Second-Pair Sales](https://blog.framesdata.com/napoleon) *Napoleon Family Vision, a rural practice in Ohio, gives us the scoop on their successful marketing program built around My...* ![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By [Tom Doyle](https://blog.framesdata.com/napoleon/author/tom-doyle) - February 5, 2026 [Read More](https://blog.framesdata.com/napoleon) [![Consumer survey reveals ways to appeal to today's optical patients](https://blog.framesdata.com/hubfs/Yes%20(1).png)](https://blog.framesdata.com/consumer-survey-reveals-ways-to-attract-and-retain-patients) ##### [Consumer survey reveals ways to appeal to today's optical patients](https://blog.framesdata.com/consumer-survey-reveals-ways-to-attract-and-retain-patients) Want to attract more patients? Take a look at what consumers said in the results from our first ever consumer survey. This... ![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By [Tom Doyle](https://blog.framesdata.com/consumer-survey-reveals-ways-to-attract-and-retain-patients/author/tom-doyle) - October 29, 2025 [Read More](https://blog.framesdata.com/consumer-survey-reveals-ways-to-attract-and-retain-patients) [![Stress-Free Frame Browsing: Moorhead Vision’s My Frame Gallery Success Story](https://blog.framesdata.com/hubfs/Untitled%20design%20-%202023-10-17T115539.165.png)](https://blog.framesdata.com/moorheadvision-stress-free-browsing) ##### [Stress-Free Frame Browsing: Moorhead Vision’s My Frame Gallery Success Story](https://blog.framesdata.com/moorheadvision-stress-free-browsing) *Empowering patients and staff alike with the online frame browsing, flexible brand showcasing, and robust analytics of My Frame...* ![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By [Tom Doyle](https://blog.framesdata.com/moorheadvision-stress-free-browsing/author/tom-doyle) - August 11, 2025 [Read More](https://blog.framesdata.com/moorheadvision-stress-free-browsing) #### Contact Frames Data has provided frame information to eye care professionals since 1968. Includes styles from major frame companies, including **Marchon, Luxottica, Safilo, Marcolin, Tura, Oakley, ProDesign, Europa, Morel, Kenmark, McGee, ClearVision** and many, many more. Software integrations include OfficeMate, CrystalPM, MaximEyes, My Vision Express, Compulink and dozens more. 283-299 Market Street 2 Gateway Center, 4th Floor Newark NJ 07102 Technical Support: 1-800-821-6069 Ext. 1 [techsupport@jobson.com](mailto:techsupport@jobson.com) #### Site map - [Home](https://blog.framesdata.com) - [About Us](https://info.framesdata.com/about-us) - [Contact Us](http://www.framesdata.com/support/contact-us) - [Technical Support](http://www.framesdata.com/support) #### Subscribe to Our Newsletter ### Always be up-to-date with the latest from Frames Data. New frames, how-to posts, ways to manage your frame dispensary and more. Copyright © 2021 Frames Data. 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