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MYTH:  Older patients won't go online for eyewear

Tom Doyle
by Tom Doyle on August 20, 2024 at 8:15 AM

This assumption about older patients may need to be kicked to the curb.

Think older patients won't look at eyewear online? 

A recent review of our internal metrics shows that this assumption may be incorrect. While it's true that My Frame Gallery will appeal to younger patients, older patients are also using My Frame Gallery.
older woman glasses looking at phone facebook cover size
In fact, over 28% of all My Frame Gallery visitors are over the age of 55, and over 10% are 65+.

This shouldn't really be surprising though.  It's been nearly 30 years since the internet and email became widespread in office environments. Someone now in their mid-50s would have started using this technology in their late 20s.

What's your take away from this?  Even if your practice serves an older demographic, many of your patients are already online and will use My Frame Gallery. 

 

 

Ready to get started with My Frame Gallery? Here are 5 ways you can take the next step:

  1. Request information
  2. Request a demo
  3. Order now (existing Frames Data subscribers should call in to add My Frame Gallery to your existing account)
  4. Call us (for single location practices) at 1-800-821-6069 ext 3.
  5. Call us (multiple location practices) at 1-800-821-6069 ext 4.

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Tom Doyle
Written by Tom Doyle
Tom Doyle is Frames Data’s Director of Marketing & Key Accounts, and has been working as a marketer within the optical industry for over 10 years. In that time he’s worked with many software companies on new integrations, and has developed an understanding of what works and what doesn’t. Tom is also keenly interested in productivity methodology, the color orange used in marketing, and karaoke. He is also a die-hard cat person.
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