Direct Links to Boost Sunwear & Back-to-School Sales

by Tom Doyle on June 17, 2021 at 9:15 AM

Just in time for National Sunglasses Day and Back to School season, My Frame Gallery now offers direct links to sunwear and youth frames. Pair them with your summer promotions for a major boost in engagement.

Planning a sunwear promotion for National Sunglasses Day?

We've just launched a new feature for My Frame Gallery that will help your promotions be more effective than ever before! My Frame Gallery users now have links to point patients directly to sunglasses on their Gallery.

This will encourage increased patient interaction with your promotions, and should help realize a more successful campaign overall!

Plus, the back-to-school season is right around the corner. Use the Youth link (which will point patients to frames designed for children and school-aged teens) with your back to school promotions and get families in the door before the new school year begins.

Use these links in emails, banners, and texts that advertise your promotions. Consider using QR codes in any print media, brochures or palm cards. Here's an example of what your promotion might look like:

In the example above, the QR code link is a direct link to the sunwear category on a mock-up Gallery.

Imagine how much more effective this promotion has the potential to be, now that it has a link to the relevant products and a built-in mechanism for patient engagement!

How to find your links:

Navigate to the My Frame Gallery landing page, and select Direct Brand Links.

brandlinks

Once there, scroll to the bottom of the page.

brandlinkspage

You'll see two links, one for Sunwear and one for Youth, and both are ready to be used in your promotions!

Learn more about Direct Brand Links here.

Ready to get started with My Frame Gallery? Here are 5 ways you can take the next step:

Request information
Request a demo
Order now (existing Frames Data subscribers should call in to add My Frame Gallery to your existing account)
Call us (for single location practices) at 1-800-821-6069 ext 3.
Call us (multiple location practices) at 1-800-821-6069 ext 4.

Written by Tom Doyle

Tom Doyle is Frames Data’s Director of Marketing & Key Accounts, and has been working as a marketer within the optical industry for over 10 years. In that time he’s worked with many software companies on new integrations, and has developed an understanding of what works and what doesn’t. Tom is also keenly interested in productivity methodology, the color orange used in marketing, and karaoke. He is also a die-hard cat person.

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