New data insights show that My Frame Gallery is helping serve patients even when the dispensary is closed.
We've uncovered an important piece of information about My Frame Gallery visits.
It turns out that 51% of all My Frame Gallery visits occur outside of normal business hours.
What's our take-away from that new piece of info? If you add a Gallery from Frames Data to your website, patients are no longer LIMITED to the business hours of your practice. They can browse eyewear, look for favorites, think about a second pair, whenever they please, whether you're open or not.
You're removing an obstacle, especially for patients that work during your business hours, or have small children. For these patients, moving part of the selection process online is a big time-saver.*
Plus, if you aren't offering the ability to browse frames online, you may be missing patients that expect or desire it. After all, 80% of eyewear purchases start with an online search.
When you add a Gallery to your website, you’ll never have to say “Sorry, we’re closed”.
Keep in mind that with My Frame Gallery, patients start the selection process online, but still need to visit your office for a fitting and to finalize the purchase. They may not (and probably won't) end up with a frame that they picked out online, because virtual try-on gives the patient just an idea of how a frame will look when worn; it won't tell them how a frame fits or if it's comfortable to wear. But starting that process online helps shorten the in-office visit, while giving the opticians enough information to deliver better service and in less time. Much of the value of My Frame Gallery is in helping you provide the mix of online/offline that so many consumers want now, thereby positioning your business to be successful in the digital future.
Ready to get started with My Frame Gallery? Here are 5 ways you can take the next step: