Helping patients know brands: Featured Brands expands to My Frame Gallery

by Tom Doyle on June 17, 2024 at 8:55 AM

Help your patients learn more about your brands with this expansion of the Frames Data Online "Brand Experience" program.

You may have noticed an exciting new feature on My Frame Gallery!

Patients browsing frames on My Frame Gallery can now view additional brand information and imagery now that our Brand Experience program has expanded to include the frame browsing platform for patients.

Brand Experience has existed on Frames Data Online for several years, where the participating brands are categorized as "Featured Brands" in the search interface.

The additions to the My Frame Gallery interface are intended to help opticians understand the types of consumers these brands are intended for, while also helping patients understand the unique value proposition each brand offers to them as they start the process of selecting frames for purchase.

Brand Experience on MFG Additional brand information and imagery can be accessed directly on the frame detail pages (above).

Brand Experience on My Frame Gallery helps patients understand the unique value proposition each brand offers to them as they start the process of selecting frames for purchase.

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Brand Experience continues on the mobile version of My Frame Gallery as well.

The complete list of participating brands is as follows:*

BETSEY JOHNSON
CALLAWAY
CARAVAGGIO EYEWEAR
Elliott Ives
Evatik Eyewear
FYSH Eyewear
FYSH Sunwear
HOT KISS EYEWEAR
Jhane Barnes
KAY UNGER EYEWEAR
kensie
Kliik:denmark Eyewear
Lilly Pulitzer
MIDTOWN EYEWEAR
MY LITTLE PONY EYEWEAR
NERF EYEWEAR
Original Penguin
OTP
OTP Sunwear

Paradigm
PAW PATROL EYEWEAR
PHOEBE EYEWEAR
REALTREE EYEWEAR
REALTREE GIRL EYEWEAR
REALTREE SUNWEAR
REVOLUTION
ROBERT GRAHAM
STEPPER
Superflex Collection
Superflex Kids Collection
Superflex Titan
TEENAGE MUTANT NINJA TURTLES EYEWEAR
TRANSFORMERS
VAN HEUSEN EYEWEAR
VAN HEUSEN STUDIO EYEWEAR
Vera Wang
WILDFLOWER
Wolverine

*as of June 13, 2024.

Ready to get started with My Frame Gallery? Here are 5 ways you can take the next step:

Request information
Request a demo
Order now (existing Frames Data subscribers should call in to add My Frame Gallery to your existing account)
Call us (for single location practices) at 1-800-821-6069 ext 3.
Call us (multiple location practices) at 1-800-821-6069 ext 4.

Written by Tom Doyle

Tom Doyle is Frames Data’s Director of Marketing & Key Accounts, and has been working as a marketer within the optical industry for over 10 years. In that time he’s worked with many software companies on new integrations, and has developed an understanding of what works and what doesn’t. Tom is also keenly interested in productivity methodology, the color orange used in marketing, and karaoke. He is also a die-hard cat person.

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