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Optify enlists Frames Data as primary data source

Tom Doyle
by Tom Doyle on September 27, 2021 at 8:30 AM

Optify and Frames Data have announced an agreement to bring their respective technologies together in order to better serve independent eyecare practices seeking to grow their online presence.

The new agreement will enable Optify to populate its clients’ feature rich omni-channel & e-commerce websites from Frames Data’s vast library of accurate, up-to-date frame information and professional product photography.

A provider of omni-channel & e-commerce solutions for optical practices, Optify will be using Frames Data to enhance the client-supplied data that it uses to create leading commerce driven websites.optifyandfd

Optify expects this arrangement to increase the speed at which new frame designs are added, standardize and upgrade photography, and increase inventory match rates. 

“We are excited to partner with Frames Data to bring a best in class experience to help private practice optometrists thrive in the digital age,” says Dave Barton, Optify CEO and Co-Founder. 

“By combining Optify’s feature rich omni-channel software with Frames Data’s continuously updated industry leading frame catalog, we are able to help independent optometrists turn patients into shoppers, compete with larger retailers, and level the playing field.”

"Our mission, on behalf of our frame company clients, is to make sure that Frames Data is available wherever accurate, up-to-date frame information is needed to support business transactions of all kinds."  says Tom Lamond, President of Frames Data. "That's why working with Optify to ensure that these practice sites have complete, accurate data is a perfect fit.” 

Lamond also sees the agreement as a strategic decision.  “Over time, more and more practices will see the need for an e-commerce site. It’s inevitable, given how people shop now. And just as those retailers turned to Frames Data to populate inventory software over the last couple of decades, we are ready to help drive their online strategies as well .”


About Optify

Optify is the industry leading omni-channel software solution made specifically for the optical industry to allow practices to sell inventory online, under their brand to increase revenue, and save time per patient. To learn more, visit 


About Frames Data

Frames Data has been a trusted partner of eye care professionals, (including opticians, optometrists, ophthalmologists and optical laboratories), helping them run their practices efficiently for over 50 years. Products include Frames Data IDA, My Frame Gallery, and Frames Data SPEX UPC for retail frame dispensaries. For further information please visit

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Tom Doyle
Written by Tom Doyle
Tom Doyle is Frames Data’s Director of Marketing & Key Accounts, and has been working as a marketer within the optical industry for over 10 years. In that time he’s worked with many software companies on new integrations, and has developed an understanding of what works and what doesn’t. Tom is also keenly interested in productivity methodology, the color orange used in marketing, and karaoke. He is also a die-hard cat person.
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