Optical Marketing with My Frame Gallery: the Announcement Email
Sample email included below!
My Frame Gallery can help you re-engage with your existing patient base and encourage a repeat visit — especially if you make a little bit of effort towards getting patients to visit your gallery.
After you've done the basics of adding a button to your website and a link to your social media pages, your next step is to start including My Frame Gallery in your customer emails.
SAMPLE ANNOUNCEMENT EMAIL
Subject: Would you like to browse our frame selection from the comfort of home?
Dear <First Name>,
We'd like to invite you to try our new online eyewear gallery!
You can now start selecting your new frames on our website before you visit in person.
You can even upload a picture of yourself to "virtually try-on" most of our frames!
Then come in for an appointment. We'll help you finalize your choices of the frames that fit best and look great on you. You'll get our expert help in the selection process, and an adjustment once your glasses are ready.
We can't wait to help you find your next pair of glasses!
Your friends at <your company name>
Stay tuned as we create more sample emails that you can "borrow" for your own patient engagement program!