5 Things Successful Galleries Do

by Tom Doyle on October 4, 2021 at 9:30 AM

Trudi Charest, expert on optical marketing and founder of Marketing4ECPs, tells us that her clients experience the most success with My Frame Gallery when they do these 5 simple but important things.

5 WAYS to ensure success

Want to make sure your Frame Gallery will be successful?

FD_Gallery_Iphone Trudi Charest, expert on optical marketing and founder of Marketing4ECPs, tells us that her clients experience the most success with My Frame Gallery when they do these 5 simple but important things:

Make sure the Gallery is visible on the homepage of the website in some way, and include links from the main navigation bar
Tell every patient that comes to the practice about the Gallery
Display signage about the online Gallery inside the practice
Drive patients to the Gallery with social media, email marketing and advertising that points people there
Mention the Gallery in every recall and every appointment reminder

Just a little extra effort will go a long way to getting patients to visit your Gallery and submit a wish list!

Click here to download and print this list. Then use it to train your staff!

Tap Into Our Expertise

At Marketing4ECPs, we manage all aspects of digital marketing for optical practices. Reach out to us to book a demo. We’re happy to chat with you about how we can help grow your eye care practice.

Written by Tom Doyle

Tom Doyle is Frames Data’s Director of Marketing & Key Accounts, and has been working as a marketer within the optical industry for over 10 years. In that time he’s worked with many software companies on new integrations, and has developed an understanding of what works and what doesn’t. Tom is also keenly interested in productivity methodology, the color orange used in marketing, and karaoke. He is also a die-hard cat person.

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