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How many frames are too many?

Tom Doyle
by Tom Doyle on September 7, 2021 at 8:15 AM

“How many frames SHOULD I have in my inventory?” is one of the most common but also most important questions an optical manager should ask and answer. This post is courtesy of Darla Shewmaker and our friends at WaveRFID. Read on to learn about a data driven strategy for determining your practice's ideal number of frames, and how to maintain that number.


“How many frames SHOULD I have in my inventory?” is one of the most common but also most important questions an optical manager should ask and answer. It is a close sister to a more basic  question - “How many frames DO we have in our inventory?” If you are one of the many, the busy and the stressed you might struggle to answer. 

Inventory is like dollar bills hanging on your frame boards. You bought it and now you own it. The management of this asset is directly related to your bottom line profits, so… what should you do?

Start by gathering the following information:

  1. How many frames did I sell in the last 12 months?

  2. How many frames did I sell by vendor and brand?

  3. How many frames did I sell by price point? Create simple groups like under 100, 100-200, 200-300,300-400, Over 400. 

  4. Create a list of all of your brands with their discount percentages and return policies.

  5. What is my current inventory? Include everything! The frames on your boards, under cabinets and hiding out in back rooms. Detail the number of pieces and the cost.

Calculations are your best friend

Turn-Rate-SmallYour next step will be to do some calculations. The most critical is TURN RATE.

Turn rate is a ratio and is defined as the number of frames you sold in a 12 month period divided by the number of frames you stock in your inventory.

For example, if you have 1000 frames on your frame boards and you sold 3200 frames last year, then your turn rate is 3.2. Any number over 3 is a good number. A turn ratio of 4 is a great number. 

Knowing your global turn rate number is critical but you also want to do these same calculations by brand.

Let’s say for example you have 50 frame board spaces for Coach but only sell 100 Coach frames per year. That means your turn rate for Coach is 2. Maybe you have 50 pieces of L.A. Eyeworks but you sell 250 pieces of  L.A. Eyeworks each year. That would be a turn rate of 5. It might be a good idea to drop the number of Coach frames and increase the L.A. Eyeworks frames.

You can apply this same thought process to your price points.

Look at what your staff sells in relation to what is on your boards. You may LOVE high end frames and so you have filled 50% of your spaces with frames that retail for more than $400. Looking at these numbers you may find that only 10% of what you sell is over $400. This is a common and costly mistake. In our scenario above of 1000 frames, that means 500 frames cost approximately $200 or greater. That portion of your inventory now is representative of $100,000 of your resources. Dropping that price point to a number closer to actual sales (let’s say 20%, instead of 50%) and moving 30%  of the inventory to a lower cost point ($100) will drop your inventory by $30,000.


Interested in an inventory solution that...

  • Lets you scan your entire inventory in 10 minutes using the latest RFID technology?
  • Delivers detailed, robust reporting?
  • Was created by Optical Industry software veterans with decades of experience?

Learn more about WaveRFID...





Make adjustments and evaluate regularly

Once you have the information you can make changes. Your efforts may produce the following new targets and recommendations.

  • Drop inventory count from 1500 frames to 1200 frames
  • Reduce inventory average cost from $100 to $80
  • Discontinue brands that aren’t selling or whose return policies are leaving you with stale stock 
  • Set target counts for brand by price point and gender groups (mens, womens, unisex, kids)

What I see and what happens too often is that changes are decided, they are published and discussed. A month later they are forgotten and the physical inventory is back at 1500. The key is to hold everyone involved in inventory purchasing and management accountable. Make sure you are reviewing the numbers monthly (weekly is even better) and are making improvement decisions based on new information quarterly. Inventory management is an art and it is never finished. 


About WaveRFID:

WaveRFID is a cloud SAAS software developer created by optical industry veterans and offering RFID turn-key solutions for inventory management, tags and equipment (readers and security portals).Our software products can be used as a standalone system or in cooperation with other POS applications.


WaveRFID recently completed a new Frames Data integration in July 2021. Learn more about WaveRFID here.

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Tom Doyle
Written by Tom Doyle
Tom Doyle is Frames Data’s Director of Marketing & Key Accounts, and has been working as a marketer within the optical industry for over 10 years. In that time he’s worked with many software companies on new integrations, and has developed an understanding of what works and what doesn’t. Tom is also keenly interested in productivity methodology, the color orange used in marketing, and karaoke. He is also a die-hard cat person.
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