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How will your optical dispensary compete? [VIDEO]

Tom Doyle
by Tom Doyle on January 25, 2021 at 9:15 AM

How will your optical dispensary compete in an environment where both shopping and healthcare are increasingly online?

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Today, most consumers like to browse products online before they make a purchase, and eyewear is no exception.  But a full e-commerce operation is usually not practical for most independent practices, and the truth is, it’s not necessary.

That’s where My Frame Gallery comes in.

With My Frame Gallery, you can build a virtual frame board by selecting from Frames Data’s comprehensive eyewear library, and then add it to your website.

Your patients will use it to virtually try-on frames, adding their favorites to a wish list before their appointment.

The wish list gives your staff important information in advance about what the patient wants, so they can suggest alternatives, and then have the frames ready to try-on at the appointment.

 The result is a VIP patient experience that is actually faster and more efficient, and will help you compete against bigger practices and online retailers.

It’s how you as an independent optical retailer can harness the power of online shopping for your eyecare practice, without the hassle and expense that full e-commerce requires.

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Request a demo of My Frame Gallery today!  Here are 5 ways to get started:

  1. Request information
  2. Request a demo
  3. Order now (existing Frames Data subscribers should call in to add My Frame Gallery to your existing account)
  4. Call us (for single location practices) at 1-800-821-6069 ext 3.
  5. Call us (multiple location practices) at 1-800-821-6069 ext 4.

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Tom Doyle
Written by Tom Doyle
Tom Doyle is Frames Data’s Director of Marketing & Key Accounts, and has been working as a marketer within the optical industry for over 10 years. In that time he’s worked with many software companies on new integrations, and has developed an understanding of what works and what doesn’t. Tom is also keenly interested in productivity methodology, the color orange used in marketing, and karaoke. He is also a die-hard cat person.
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