My Frame Gallery in Vision Monday

by Tom Doyle on March 2, 2021 at 9:30 AM

Vision Monday featured My Frame Gallery in its How Brick Is Learning to Click Cover Story published last month.

Already under development prior to 2020, the advent of the pandemic led to the escalation of interest in My Frame Gallery (https://info.framesdata.com/my-frame-gallery-by-frames-data), a service developed by Frames Data, a division of the Jobson Optical Group.

The desire to build outreach to patients and new customers prior to their coming into the practice became an important service particularly after practices reopened by mid-year.

The ability to enable patients to try and customize the mix of eyewear and sunwear choices, outpacing the physical frames (colorways, sizes, additional styles) which many practices house in their dispensary, is a digital technology that is now being embraced by more independent and multiple location practices...

Missed it the first time? Read the full article here.

Written by Tom Doyle

Tom Doyle is Frames Data’s Director of Marketing & Key Accounts, and has been working as a marketer within the optical industry for over 10 years. In that time he’s worked with many software companies on new integrations, and has developed an understanding of what works and what doesn’t. Tom is also keenly interested in productivity methodology, the color orange used in marketing, and karaoke. He is also a die-hard cat person.

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