SeePort Optometry at Vision Monday Summit

by Tom Doyle on November 16, 2020 at 10:30 AM

"[My Frame Gallery] helps us give patients more of a VIP experience because people feel like they are being catered to."

The Vision Monday Global Leadership Summit virtual conference featured Annie Hicks of SeePort Optometry in it's final session. Hicks discussed how her practice implemented My Frame Gallery during the COVID-19 crisis, and how they have used it to thrive going forward.

"In a one on one interview with VM’s Marge Axelrad, Hicks described how her practice embraced new technology to enhance the patient experience, from quarantine and shutdown right through to the present. SeePort Optometry, located in southwest Florida, serves a variety of patients including growing families, new retirees and snowbirds...

Today, SeePort is still using the My Frame Gallery to make in-patient visits more productive by pre-selling eyewear. Hicks said the gallery has become “part of the patient experience—actually it helps us give patients more of VIP experience because people feel like they are being catered to.”

Written by Tom Doyle

Tom Doyle is Frames Data’s Director of Marketing & Key Accounts, and has been working as a marketer within the optical industry for over 10 years. In that time he’s worked with many software companies on new integrations, and has developed an understanding of what works and what doesn’t. Tom is also keenly interested in productivity methodology, the color orange used in marketing, and karaoke. He is also a die-hard cat person.

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