The Technology Contributing To Our More Than 70% Eyewear Capture Rate

by Tom Doyle on June 28, 2021 at 9:15 AM

Dr. Steven Faith has published an article in Review of Optometric Business, discussing Livermore Optometry Group's experience using My Frame Gallery.

Dr. Steven Faith

From the article:

Anything that gives an independent optometrist a way to better serve patients while gaining an edge in today’s competitive optical marketplace is invaluable. Fortunately, we have added a resource to our practice that is making it easier and more convenient for patients to shop our optical offerings.

Give Patients a Better Way to “Window Shop”
Patients often like to preview an OD’s optical merchandise prior to making an appointment for an exam. If the eyewear sold in the office is unappealing, they reason, why bother going there to get their eyes checked? They can always choose another office with both a good doctor and a good selection of eyewear.

livermorecoverimage My Frame Gallery gives us a simple and effective way to showcase for patients what they will find when they get to our office. We are able to customize our Gallery with the specific frames I carry, my logo, hours, location and even welcome messaging. Populating our Gallery is especially easy as My Frame Gallery is powered by Frames Data’s comprehensive, up-to-date frame and image library.

Read the full article on the Review of Optometric Business site here.

Written by Tom Doyle

Tom Doyle is Frames Data’s Director of Marketing & Key Accounts, and has been working as a marketer within the optical industry for over 10 years. In that time he’s worked with many software companies on new integrations, and has developed an understanding of what works and what doesn’t. Tom is also keenly interested in productivity methodology, the color orange used in marketing, and karaoke. He is also a die-hard cat person.

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