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Appointment Reminders: Optical Marketing with My Frame Gallery

Tom Doyle
by Tom Doyle on October 29, 2018 at 8:44 AM
Send an appointment email and watch engagement grow [SAMPLE EMAIL BELOW]

You probably already send out a reminder notice to patients to encourage them to show up at the right time. It's a key opportunity to interact with patients, and better yet, an opportunity to leave the right impression for your business.

One sure way to make it a more valuable experience for your patients? Add a My Frame Gallery link to the reminder email. 

After all, what better time to get them to browse your frames than right before their appointment?

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You'll get them excited about your frame selection and jump-start the selection process, potentially cutting down on in-office time spent choosing frames. 

And speeding up the selection process gets them closer to their purchasing decision too, which is a definite win!

Plus, if you've turned on the Wish List feature (it's optional but included with My Frame Gallery), timing is even more important.  You want the submitted wish list to arrive before the appointment, but with time to review and process prior to the patient arriving at your office.
 
Depending on how your practice decides to implement Wish List, that "process" could involve pulling frames to be tried on, or reviewing the list in order to brainstorm some alternative suggestions.
 
 
Lastly, here are some final thoughts:
  • short and sweet is better than long and wordy
  • don't cram sentences together, be sure to put spaces between sentences
  • add your own personality where possible and you can't go wrong!
 
Remember, your patients are people, and they want to be spoken to like people; Use a friendly yet professional tone, and avoid being too formal.  No one likes getting a cold, stiff email. This message will set the tone for their visit to the office, so be sure to make a good impression that will leave them looking forward to the in-person meeting.
 
 
Below is an example of a reminder email that will create excitement about the frames you carry.  You can copy and paste it as is (we don't mind!), or adjust it to add your own flair.
 
 
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SAMPLE APPOINTMENT REMINDER EMAIL:  Please feel free to use this as you see fit.  Adjust it to fit your office setting as desired.  Be sure to link the button to your Gallery!

 

Hi <name>,

We're looking forward to seeing you! Your appointment is scheduled for  <DATE> at <TIME>.  Here's our address:

COMPANY
ADDRESS
City, State Zip

When you arrive, simply visit the front desk for check in.  Don't forget to bring your insurance card!

Visit our Online Frame Gallery:
Within the next few days, please visit our online frame gallery. Your mission is to look for frames you would like to try on in person.  Upload a photo of yourself and get an idea of how they will look. You can even create a wish list while you are there!  Here's how:

  1. Simply add frames to the list by clicking the heart icons. 
  2. Click the "My Wish List" button to review your list.
  3. Enter your name and contact info
  4. Click the Send button to send us your list.

We'll review your list before your appointment.  If the frames are in stock, we will have them ready for you to try on, or we'll have some other suggestions to show you!

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Thank you so much for choosing our practice!  

 

Sincerely, 

Staff Member

 

 

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Tom Doyle
Written by Tom Doyle
Tom Doyle is Frames Data’s Director of Marketing & Key Accounts, and has been working as a marketer within the optical industry for over 10 years. In that time he’s worked with many software companies on new integrations, and has developed an understanding of what works and what doesn’t. Tom is also keenly interested in productivity methodology, the color orange used in marketing, and karaoke. He is also a die-hard cat person.
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