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Easy, Practical, Amazing...An optometry practice talks My Frame Gallery

Tom Doyle
by Tom Doyle on May 5, 2022 at 12:39 PM

Julian Valenzuela of Clarion Optometry Group walks us through his experience with My Frame Gallery, and we highlight the ways the practice has incorporated the Gallery into their existing website.

To achieve the best results possible with My Frame Gallery, it is important that patients can easily find the Gallery when they land on the practice's website.

One practice that has taken this concept to heart is Clarion Optometry Group in Yucca Valley, CA. They've made use of pop-up banners, navigation bars, and buttons to fully incorporate the Gallery into their website in a way that feels organic.

When we approached Julian Valenzuela, in charge of Professional Relations for the practice, about featuring their website for this article, he agreed and also told us a little bit about his experience with My Frame Gallery and the Frames Data team.  We've included his story here, along with screenshots of all the ways this website promotes their Gallery.


 

"Our office manager forwarded an email she received from Frames Data and asked me to give it a look. The idea was quite interesting and seemed like something that could be of use to our practice."

 

 

The Clarion Optometry Group website has made it easy for patients to find their Frame Gallery by adding it to their top navigation bar (the Eyewear Gallery heading, next to the home button).

 

 

"When I met with Heather from Frames Data's sales team, she demonstrated the system very thoroughly. I was blown away with the possibilities offered by My Frame Gallery."

 

A second button on the homepage also points the the Eyewear Gallery page. with a large Gallery button near the top.

 

The accessibility for consumers and ease for our practice were big selling points. It wasn't until we started working with the system ourselves that we realized how easy, functional and practical it was for everyone.

 

Add a Gallery to your practice website and stay competitive

 

Showing our patients up-to-date inventory that they can try on even before stepping foot into our office is amazing!"

 

Clarion used the Brand Order function in My Frame Gallery.
They chose Maui Jim eyewear to be the brand that displays to patients first upon entering the Gallery.

 

"The QR code feature is definitely a game changer! It is easy, quick and super handy for patients on the go."

 

 

Upon first landing on the Clarion Optometry Group website, visitors are immediately notified about the Gallery with a pop-up banner.
They used the built-in QR code generator to create an easy link that offline users can scan too.

 

"On the back end, the Gallery reports show us which brands our patients are loving, so we can give them more of what they want to see.

 

The Eyewear Gallery page on Clarion's site features the logos of the brands they carry, but with added functionality.
They've used Direct Brand Links to link each logo directly to the related frames on their Gallery!

 

 

"One thing we've seen success with is linking our social media, website and virtual gallery together via LinkTree. The directory that LinkTree creates for us has allowed for patients to get where they want in one area, which has definitely helped traffic on our Gallery."

 

Clarion uses LinkTree to create a handy directory for patients to navigate easily between their website, Gallery, and appointment scheduler. 

 

"I would recommend this tool to any office that wants to expand their reach, improve patient experience and ease in providing patients what they want. "

 

the perfect mis of online marketing and in-store service.

Ready to get started with My Frame Gallery? Here are 5 ways you can take the next step:

  1. Request information
  2. Request a demo
  3. Order now (existing Frames Data subscribers should call in to add My Frame Gallery to your existing account)
  4. Call us (for single location practices) at 1-800-821-6069 ext 3.
  5. Call us (multiple location practices) at 1-800-821-6069 ext 4.

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Tom Doyle
Written by Tom Doyle
Tom Doyle is Frames Data’s Director of Marketing & Key Accounts, and has been working as a marketer within the optical industry for over 10 years. In that time he’s worked with many software companies on new integrations, and has developed an understanding of what works and what doesn’t. Tom is also keenly interested in productivity methodology, the color orange used in marketing, and karaoke. He is also a die-hard cat person.
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