Optical Marketing with My Frame Gallery: the Announcement Email

by Tom Doyle on February 24, 2022 at 12:15 AM

Sample email included below!

My Frame Gallery can help you re-engage with your existing patient base and encourage a repeat visit — especially if you make a little bit of effort towards getting patients to visit your gallery.

After you've done the basics of adding a button to your website and a link to your social media pages, your next step is to start including My Frame Gallery in your customer emails.

Need help writing emails? Read our post about building better pati ent relationships with email.

The Announcement Email

The first email to create is a simple announcement to your existing patients. Suggest they browse your frame selection online, and then come in for an in-person fitting. If you have turned on the Wish List feature, this is also a perfect time to encourage its use.

Remember that this (and every) email is an opportunity to emphasize the excellent service you can provide. Try to position your new Gallery as an enhancement to the overall selection and fitting process.

Then you can position your staff as a team of experts, and highlight the services they provide (selection help, fitting and adjustments).

the perfect mis of online marketing and in-store service.

Because, though many people like to research online, it's still best to have an in-person fitting to ensure comfort and fit!

SAMPLE ANNOUNCEMENT EMAIL

Subject: New! Browse and try on our eyewear from the comfort of home

Dear <First Name>,

As a valued patient of [Your Company], you are officially invited to be one of the first to try our new online eyewear gallery!

You can now browse frames on our website [link to YOUR Gallery] before you visit in person. You can even use your mobile device's camera to "virtually try-on" many of our frames, which will help you get an idea of how the frames will look in real life.

Choose five of your favorite frames to add to a Wish List before your appointment (make sure you "Submit" it before you exit the page). We'll use that Wish List to develop a customized selection of frames that will be ready for your appointment.

Then when we see you in-office, we'll help you finalize your choices of the frames that fit best and look great on you. You'll get our expert help in the selection process, and an adjustment once your glasses are ready.

[Click here to visit our online Gallery]

We can't wait to help you find your next pair of glasses!

Sincerely,

Your friends at <your company name>

Stay tuned as we create more sample emails that you can "borrow" for your own patient engagement program!

Written by Tom Doyle

Tom Doyle is Frames Data’s Director of Marketing & Key Accounts, and has been working as a marketer within the optical industry for over 10 years. In that time he’s worked with many software companies on new integrations, and has developed an understanding of what works and what doesn’t. Tom is also keenly interested in productivity methodology, the color orange used in marketing, and karaoke. He is also a die-hard cat person.

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