Optical Marketing with My Frame Gallery: the Announcement Email
Sample email included below!
My Frame Gallery can help you re-engage with your existing patient base and encourage a repeat visit — especially if you make a little bit of effort towards getting patients to visit your gallery.
After you've done the basics of adding a button to your website and a link to your social media pages, your next step is to start including My Frame Gallery in your customer emails.
SAMPLE ANNOUNCEMENT EMAIL
Subject: New! Browse and try on our eyewear from the comfort of home
Dear <First Name>,
As a valued patient of [Your Company], you are officially invited to be one of the first to try our new online eyewear gallery!
You can now browse frames on our website [link to YOUR Gallery] before you visit in person. You can even use your mobile device's camera to "virtually try-on" many of our frames, which will help you get an idea of how the frames will look in real life.
Choose five of your favorite frames to add to a Wish List before your appointment (make sure you "Submit" it before you exit the page). We'll use that Wish List to develop a customized selection of frames that will be ready for your appointment.
Then when we see you in-office, we'll help you finalize your choices of the frames that fit best and look great on you. You'll get our expert help in the selection process, and an adjustment once your glasses are ready.
[Click here to visit our online Gallery]
We can't wait to help you find your next pair of glasses!
Your friends at <your company name>
Stay tuned as we create more sample emails that you can "borrow" for your own patient engagement program!