The Right Frame Inventory Is About Strategy
Size matters, but Alex Martin, OD, argues that the most successful dispensaries are built around strategy, not just the number...
Frame Inventory: Less Is More or More Is Better?
Is a large frame inventory the better business strategy? Jennifer Stewart, OD, and Bobby "Chip" Wood, OD, take opposing sides...
New in Frames Data Summer 2026
Recently, we've added new manufacturers BiKlik, Cardine Designs LLC and Centennial, new brands from L'Amy, Modo, Kasperekand ...
The Two-Lane Optical: Beyond Routine Eyewear Sales
By positioning his optical as two distinct lanes, Adam Ramsey, OD, can better serve his patients while supporting his...
The Hidden Cost of Unmanaged Inventory
A conversation with Darla Shewmaker: How one optical industry veteran is revolutionizing the way practices manage their most...
New in Frames Data: Miraflex and more
Recently, we've added new brands from Luxottica and LYNY, and a new collection from Royal Vision. Log in today to explore all...
Color-Code Based on Patients' Buying Habits
Mikaela Bolding shares how her practice boosted its capture rate by aligning every team member around two simple systems.
New from LYNY, Maui Jim and more
Recently, we've added new manufacturers LYNY,Reebok from Match, and new collections from Maui Jim, Kasperek, New Millennium and...
New in Frames Data: MaskOptix, Legato Audio, and more
Recently, we've added new manufacturers MaskOptix and Legato Audio, new brands from Kering and Design Eyewear, and new...
New from ImageWear, SD Eyes and more
In March, we added brands from Elevar, I Optics, and SD Eyes, as well as collections from ImageWear, Silhouette, Pair and ...
New in Frames Data: Revo Sunglasses, Lindberg and more
Recently, we added new manufacturer Revo Sunglasses, Lindberg from Kering, and more new brands and collections from other...
Visit Frames Data at Vision Expo 2026
Stop by booth #1177 for demos, specials and a preview of the new My Frame Gallery location-based inventory display!



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