Subscribe to Email Updates

Latest Blog Post

Marketing your Gallery:  The basics [CHECK LIST]

Tom Doyle
by Tom Doyle on July 2, 2018 at 8:37 AM
Simple steps to drive more traffic from day 1.

You don't need to be a marketing guru to make a splash with your new Frame Gallery.  In fact, there are easy things you can do to ensure that patients find and use your Frame Gallery.

Take a look at  this short check list.  Use it as your marketing to-do list and you will be sure to get your gallery off to a good start:

Keep reading for more tips on marketing your Gallery:


Buttons vs links

Consider making a button that says "Browse Our Frames" or "Browse Frames" that can be included in your outgoing emails. This button will be more engaging than just the actual link, and will indicate to the patient what they can do if they click the button.

You can use that same button on your website.  Remember, when adding to your site, be sure to place the button or link in a prominent place (or if using the iframe, embed the gallery on the home page or a secondary page that is only one click in).  You want your Gallery to be easy to find, so it is vital that the button be placed on the home page (or close to it) to minimize the number of clicks required to navigate to it.  Read this post to see some examples of what other practices are doing.

The Announcement Email

Take a look at this post where we discuss an announcement email, and even provide a template you can use!


 5 Email Marketing Guidelines

Need help starting an email program?  Check out this post where we discuss building relationships with email.

Stay tuned to this page as we continue to develop more ways to help you market your Frame Gallery — driving new traffic to your site and new patients to your practice.

Have a great marketing idea to share?  What have you done that has driven traffic to your Gallery?  We'd love to know!  Send an email to to share your marketing success story.

 "Our online frame gallery is a success!"  Request a demo for your practice today.


Leave a comment

Tom Doyle
Written by Tom Doyle
Tom Doyle is Frames Data’s Director of Marketing & Key Accounts, and has been working as a marketer within the optical industry for over 10 years. In that time he’s worked with many software companies on new integrations, and has developed an understanding of what works and what doesn’t. Tom is also keenly interested in productivity methodology, the color orange used in marketing, and karaoke. He is also a die-hard cat person.
Written by Author

Related posts

New! Multiple colorway VTO on My Frame Gallery

My Frame Gallery's  Virtual Try-On (VTO) feature already allows your patients to use a picture of themselves (or a pre-loaded...

Madeline Karp
By Madeline Karp - December 11, 2018
How to set up Wish List for your Gallery [VIDEO]

Start engaging with your online browsers by adding a Wish List to your Gallery! 

It's simple to set up.  This video will walk...

Tom Doyle
By Tom Doyle - November 19, 2018
Livermore Optometry's data driven approach to online retail and using My Frame Gallery

Recently, we sat down with Livermore Optometry Group's Dr. Steven Faith to talk about their approach to online retail, and how...

Tom Doyle
By Tom Doyle - November 13, 2018