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Marketing your Gallery:  The basics [CHECK LIST]

Tom Doyle
by Tom Doyle on July 2, 2018 at 8:37 AM
Simple steps to drive more traffic from day 1.


You don't need to be a marketing guru to make a splash with your new Frame Gallery.  In fact, there are easy things you can do to ensure that patients find and use your Frame Gallery.

Take a look at  this short check list.  Use it as your marketing to-do list and you will be sure to get your gallery off to a good start:

  • Add a link to your website (or embed it on a page)Blue MFG screenshot
  • Send out an email announcement 
  • Add it to appointment reminder emails
  • Add it to outgoing email signatures
  • Add a link on company social media profiles 
  • Add it to appointment reminder cards
  • Post about it on social media regularly (and create a schedule of posts)

Keep reading for more tips on marketing your Gallery:

 

Buttons vs links

Consider making a button that says "Browse Our Frames" or "Browse Frames" that can be included in your outgoing emails. This button will be more engaging than just the actual link, and will indicate to the patient what they can do if they click the button.

You can use that same button on your website.  Remember, when adding to your site, be sure to place the button or link in a prominent place (or if using the iframe, embed the gallery on the home page or a secondary page that is only one click in).  You want your Gallery to be easy to find, so it is vital that the button be placed on the home page (or close to it) to minimize the number of clicks required to navigate to it.

The Announcement Email

Take a look at this post where we discuss an announcement email, and even provide a template you can use!

emailforopticalblogpost2

 5 Email Marketing Guidelines

Need help starting an email program?  Check out this post where we discuss building relationships with email.


Stay tuned to this page as we continue to develop more ways to help you market your Frame Gallery — driving new traffic to your site and new patients to your practice.

Have a great marketing idea to share?  What have you done that has driven traffic to your Gallery?  We'd love to know!  Send an email to techsupport@framesdata.com to share your marketing success story.

 "Our online frame gallery is a success!"  Request a demo for your practice today.

 

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Tom Doyle
Written by Tom Doyle
Tom Doyle is Frames Data’s Director of Marketing & Key Accounts, and has been working as a marketer within the optical industry for over 10 years. In that time he’s worked with many software companies on new integrations, and has developed an understanding of what works and what doesn’t. Tom is also keenly interested in productivity methodology, the color orange used in marketing, and karaoke. He is also a die-hard cat person.
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