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My Frame Gallery Resource Guide

Tom Doyle
by Tom Doyle on June 2, 2019 at 8:21 AM
Getting started with My Frame Gallery for your optical retail?  Use this round up of posts and resources as your guide.
 
The Set-Up Process:

Set-Up Part 1: Settings
Set up for My Frame Gallery is a simple process that practically anyone can do.  In this post we'll add your logo, hours, colors, and more.FD_Screens_Galleries_07184

Set-Up Part 2: Add/Edit and Review
In this post, we'll start adding frames and building out your Gallery (for additional options on adding frames, see Automatic Brand Updates and Create Your Gallery With An Inventory File below).

Set-Up Part 3: Publish
The "Publish" tab generates a preview of what your gallery will look like. This is your chance to double check your work before making your gallery live for the world to see. 

 

"Our online frame gallery is a success!"  Request a demo for your practice today.
Further Options for Creating, Maintaining and Displaying:

Create Your Gallery With An Inventory File
Mirror your in-store frame selection on your online gallery — Send us a simple inventory file and we'll upload it for you. 

Automatic Brand Updates
Keep the detail work of maintaining your online frame gallery to a minimum. Our Automatic Brand Update program allows you to keep your gallery updated with current frames, without making manual changes. Read more...

Seamless integration with your website
We've launched a new iframe version of My Frame Gallery, so you can embed a gallery directly onto an existing webpage. Read more...




Marketing:

Marketing Basics: Simple steps to a successful Gallery
You don't need to be a marketing guru to make a splash with your new Frame Gallery.  But it is vital that you take steps to make sure people find the Gallery.  Here are some easy things you can do to ensure that patients find and use your Frame Gallery. 

Optical Marketing with My Frame Gallery: the Announcement Email
My Frame Gallery can help you re-engage with your existing patient base and encourage a repeat visit. Here's how to write a short announcement email to get them browsing (with a free example).

Build better patient relationships with email
5 guidelines for developing patient loyalty outside of the practice.

2nd Pair Sales: Combine a follow up promotion with My Frame Gallery
Optimize your pitch right with timing and a Frame Gallery link.

Appointment Reminders with a Gallery link
Send a reminder email and watch your engagement grow.

Social Media Marketing: Toolkits
Free downloadable toolkits with imagery and suggested text for Facebook, Twitter and Instagram.

 


Additional Resources:
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YouTube Playlist
Prefer learning via video? Visit our YouTube playlist.

My Frame Gallery Blog Channel
Everything My Frame Gallery can be found here.  When in doubt, check the blog channel.

Technical Support
Need assistance? Contact technical support:
By Phone: 1-800-821-6069 ext 1
By Email: techsupport@framesdata.com

 

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Tom Doyle
Written by Tom Doyle
Tom Doyle is Frames Data’s Director of Marketing & Key Accounts, and has been working as a marketer within the optical industry for over 10 years. In that time he’s worked with many software companies on new integrations, and has developed an understanding of what works and what doesn’t. Tom is also keenly interested in productivity methodology, the color orange used in marketing, and karaoke. He is also a die-hard cat person.
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