--- title: Marketing your Gallery:  The basics [CHECK LIST] description: Follow these steps to market your optical practice's Frame Gallery. Free marketing guidance for optometrists and opticians and other eyecare professionals who have My Frame Gallery from Frames Data. email marketing, website, social and more. image: https://blog.framesdata.com/hubfs/My%20Frame%20Gallery%20/Blue%20MFG%20screenshot.png --- [![Blog Logo 2.png](https://blog.framesdata.com/hs-fs/hubfs/Frames%20Data%20Logos/Blog%20Logo%202.png?width=797&name=Blog%20Logo%202.png "Blog Logo 2.png")](https://blog.framesdata.com) - [Home](https://blog.framesdata.com) - [About Us](https://info.framesdata.com/about-us) - [Contact Us](http://www.framesdata.com/support/contact-us) - [Technical Support](http://www.framesdata.com/support) [![Go to FramesData.com](https://no-cache.hubspot.com/cta/default/2250177/310caf41-5139-4b07-85fa-778e6c9ea9d7.png)](https://cta-redirect.hubspot.com/cta/redirect/2250177/310caf41-5139-4b07-85fa-778e6c9ea9d7) Search Content Title Description < Previous page Next page > Subscribe ### Subscribe to Email Updates Select Topics - [Frame Brands (167)](https://blog.framesdata.com/topic/frame-brands) - [News, Events, and More (161)](https://blog.framesdata.com/topic/news-events-and-more) - [My Frame Gallery (109)](https://blog.framesdata.com/topic/my-frame-gallery) - [Using Frames Data (106)](https://blog.framesdata.com/topic/using-frames-data) - [Optical Marketing (19)](https://blog.framesdata.com/topic/optical-marketing) - [My Frame Gallery Practice Profiles (15)](https://blog.framesdata.com/topic/my-frame-gallery-practice-profiles) - [My Frame Gallery Best Practices (13)](https://blog.framesdata.com/topic/my-frame-gallery-best-practices) - [My Frame Gallery Set-Up (10)](https://blog.framesdata.com/topic/my-frame-gallery-set-up) - [OfficeMate (6)](https://blog.framesdata.com/topic/officemate) - [Inventory (3)](https://blog.framesdata.com/topic/inventory) - [Videos (3)](https://blog.framesdata.com/topic/videos) # Latest Blog Post ## Marketing your Gallery:  The basics \[CHECK LIST\] ![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) by [Tom Doyle](https://blog.framesdata.com/author/tom-doyle) on July 2, 2018 at 8:37 AM - [Tweet](https://twitter.com/share) - - - ###### Simple steps to drive more traffic from day 1. You don't need to be a marketing guru to make a splash with your new Frame Gallery.  In fact, there are easy things you can do to ensure that patients find and use your Frame Gallery. Take a look at  this short check list.  Use it as your marketing to-do list and you will be sure to get your gallery off to a good start: - Add a link to your website ([or embed it on a page](https://blog.framesdata.com/how-to-embed-a-frame-gallery-directly-on-your-site-with-an-iframe))![Blue MFG screenshot](https://blog.framesdata.com/hs-fs/hubfs/My%20Frame%20Gallery%20/Blue%20MFG%20screenshot.png?width=300&name=Blue%20MFG%20screenshot.png) - [Send out an email announcement](https://blog.framesdata.com/marketing-your-optical-with-my-frame-gallery-announcement-email)  - [Add it to appointment reminder emails](https://blog.framesdata.com/marketing-your-optical-with-my-frame-gallery-part-2) - Add it to outgoing email signatures - Add a link on company social media profiles  - Add it to appointment reminder cards - [Post about it on social media regularly (and create a schedule of posts)](https://blog.framesdata.com/download-these-free-frame-gallery-images-social-media) --- Keep reading for more tips on marketing your Gallery:   ###### **Buttons vs links** Consider making a button that says "Browse Our Frames" or "Browse Frames" that can be included in your outgoing emails. This button will be more engaging than just the actual link, and will indicate to the patient what they can do if they click the button. You can use that same button on your website.  Remember, when adding to your site, be sure to **place the button or link in a prominent place** (or [if using the iframe](https://blog.framesdata.com/how-to-embed-a-frame-gallery-directly-on-your-site-with-an-iframe), embed the gallery on the home page or a secondary page that is only one click in).  You want your Gallery to be easy to find, so it is vital that the button be placed on the home page (or close to it) to minimize the number of clicks required to navigate to it.  [Read this post](https://blog.framesdata.com/maximize-gallery-usage-with-minimal-clicks) to see some examples of what other practices are doing. ###### The Announcement Email [Take a look at this post](https://blog.framesdata.com/marketing-your-optical-with-my-frame-gallery-announcement-email)where we discuss an announcement email, and even provide a template you can use! ![emailforopticalblogpost2](https://blog.framesdata.com/hs-fs/hubfs/emailforopticalblogpost2.jpg?width=300&name=emailforopticalblogpost2.jpg)  5 Email Marketing Guidelines Need help starting an email program?  [Check out this post](https://blog.framesdata.com/build-better-patient-relationships-with-email)where we discuss building relationships with email. --- Stay tuned to this page as we continue to develop more ways to help you market your Frame Gallery — driving new traffic to your site and new patients to your practice. Have a great marketing idea to share?  What have you done that has driven traffic to your Gallery?  We'd love to know!  Send an email to [techsupport@framesdata.com](mailto:techsupport@framesdata.com) to share your marketing success story.  [!["Our online frame gallery is a success!" Request a demo for your practice today.](https://no-cache.hubspot.com/cta/default/2250177/14f15119-167e-4911-a7cd-3b29fea36783.png)](https://cta-redirect.hubspot.com/cta/redirect/2250177/14f15119-167e-4911-a7cd-3b29fea36783)   ## Leave a comment ![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) Written by [Tom Doyle](https://blog.framesdata.com/author/tom-doyle) Tom Doyle is Frames Data’s Director of Marketing & Key Accounts, and has been working as a marketer within the optical industry for over 10 years. In that time he’s worked with many software companies on new integrations, and has developed an understanding of what works and what doesn’t. Tom is also keenly interested in productivity methodology, the color orange used in marketing, and karaoke. He is also a die-hard cat person. Written by Author ### Related posts [![3 Videos that explain the value of Frames Data](https://blog.framesdata.com/hubfs/people%20vid%20thumb-1.png)](https://blog.framesdata.com/3-videos-that-explain-the-value-of-frames-data) ##### [3 Videos that explain the value of Frames Data](https://blog.framesdata.com/3-videos-that-explain-the-value-of-frames-data) These videos explain how different optical industry stakeholders use Frames Data to improve their businesses. Video #1: How... ![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By [Tom Doyle](https://blog.framesdata.com/3-videos-that-explain-the-value-of-frames-data/author/tom-doyle) - March 5, 2025 [Read More](https://blog.framesdata.com/3-videos-that-explain-the-value-of-frames-data) [![How to report missing or inaccurate frames](https://blog.framesdata.com/hubfs/how%20to%20report%20missing%20frames.png)](https://blog.framesdata.com/how-to-report-missing-or-inaccurate-frames) ##### [How to report missing or inaccurate frames](https://blog.framesdata.com/how-to-report-missing-or-inaccurate-frames) Are we missing a frame company, brand, or style? Use our online form to alert us. We'll confirm with the frame company and... ![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By [Tom Doyle](https://blog.framesdata.com/how-to-report-missing-or-inaccurate-frames/author/tom-doyle) - September 15, 2024 [Read More](https://blog.framesdata.com/how-to-report-missing-or-inaccurate-frames) [![Help! I can't find this frame in my software!](https://blog.framesdata.com/hubfs/I%20cant%20find%20this%20frame!-png.png)](https://blog.framesdata.com/help-i-cant-find-this-frame-in-my-software) ##### [Help! I can't find this frame in my software!](https://blog.framesdata.com/help-i-cant-find-this-frame-in-my-software) Are you loading Frames Data into a third party software, but finding that there are frames missing?  Let's troubleshoot! ... ![Tom Doyle](https://app.hubspot.com/settings/avatar/847f3e676cf131b483c37cecdaac7120) By [Tom Doyle](https://blog.framesdata.com/help-i-cant-find-this-frame-in-my-software/author/tom-doyle) - September 13, 2024 [Read More](https://blog.framesdata.com/help-i-cant-find-this-frame-in-my-software) #### Contact Frames Data has provided frame information to eye care professionals since 1968. Includes styles from major frame companies, including **Marchon, Luxottica, Safilo, Marcolin, Tura, Oakley, ProDesign, Europa, Morel, Kenmark, McGee, ClearVision** and many, many more. Software integrations include OfficeMate, CrystalPM, MaximEyes, My Vision Express, Compulink and dozens more. 283-299 Market Street 2 Gateway Center, 4th Floor Newark NJ 07102 Technical Support: 1-800-821-6069 Ext. 1 [techsupport@jobson.com](mailto:techsupport@jobson.com) #### Site map - [Home](https://blog.framesdata.com) - [About Us](https://info.framesdata.com/about-us) - [Contact Us](http://www.framesdata.com/support/contact-us) - [Technical Support](http://www.framesdata.com/support) #### Subscribe to Our Newsletter ### Always be up-to-date with the latest from Frames Data. New frames, how-to posts, ways to manage your frame dispensary and more. Copyright © 2021 Frames Data. All rights reserved. - [Home](https://blog.framesdata.com) - [About Us](https://info.framesdata.com/about-us) - [Contact Us](http://www.framesdata.com/support/contact-us) - [Technical Support](http://www.framesdata.com/support)