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Webrooming and Your Optical Dispensary

5 reasons to re-think your online strategy and build a Frame Gallery

Consumers have moved much of their shopping activity online. In fact, most purchases start with an online search, even when the purchase itself is made in-store. 

Webrooming, or browsing online before buying in-store, has become a pretty common consumer behavior. It's no surprise that people are using the web to research products, but still want the ability to see the real thing in person in-store. 

Tom Doyle
By Tom Doyle
on August 28, 2018 at 8:20 AM
   
Webrooming and Your Optical Dispensary
5 reasons to re-think your online strategy and build a Frame Gallery

Consumers have moved much of their shopping activity...

Tom Doyle
By Tom Doyle
on August 28, 2018 at 8:20 AM
2nd Pair Sales: Combine a follow up promotion with My Frame Gallery

In Optical, we're always discussing ways to make the elusive second pair sale.  But are patients more likely to buy a second...

Tom Doyle
By Tom Doyle
on August 13, 2018 at 8:29 AM
Create a Frame Gallery From An Inventory File
A file upload enables you to display the actual frames in your inventory with minimal effort

Subscribers to My Frame Gallery...

Tom Doyle
By Tom Doyle
on July 9, 2018 at 10:07 AM
Marketing your Gallery:  The basics [CHECK LIST]
Simple steps to drive more traffic from day 1.

You don't need to be a marketing guru to make a splash with your new Frame...

Tom Doyle
By Tom Doyle
on July 2, 2018 at 8:37 AM
My Frame Gallery Design Upgrade Launches

The latest design upgrade to My Frame Gallery is now live!  The changes, which were implemented last week, are as follows:

Tom Doyle
By Tom Doyle
on June 18, 2018 at 8:35 AM
Statistics for My Frame Gallery

My Frame Gallery subscribers will soon have a new tool to gain insights into their businesses.  Starting this month, Frames...

Tom Doyle
By Tom Doyle
on June 6, 2018 at 8:19 AM
A Very Brief Overview of My Frame Gallery (VIDEO)

Here's a quick under a minute!—video summary of My Frame Gallery's features and benefits.

Tom Doyle
By Tom Doyle
on June 4, 2018 at 8:33 AM
Automatic Brand Updates for My Frame Gallery
Updating My Frame Gallery is easier than ever with this new program that updates your brands for you.

Want to keep the...

Tom Doyle
By Tom Doyle
on May 29, 2018 at 8:30 AM
My Frame Gallery Set-Up Part 3: Publish Your Frames
The final step of this My Frame Gallery how-to series is the "Publish" tab. 

Need to review the earlier steps?  Here are the...

Nicole Lamsis
By Nicole Lamsis
on May 21, 2018 at 8:21 AM
My Frame Gallery's new Wish List featured in Vision Monday's VMAIL

Vision Monday posted a story about our My Frame Gallery's new Wish List feature in its March 17th LIVE from Vision Expo...

Tom Doyle
By Tom Doyle
on March 19, 2018 at 12:52 PM
My Frame Gallery Set-Up Part 2: Add & Edit Your Frame Selections

This blog post picks up from our earlier post, Customizing Your Frame Gallery: Part 1.  In this post, I'll describe the 2nd...

Nicole Lamsis
By Nicole Lamsis
on March 6, 2018 at 9:10 AM
How to Create an Online Gallery for your practice at Vision Expo East
Come to our free seminar at Expo booth #2875

Attending Vision Expo East 2018?  Interested in ways to engage with patients...

Tom Doyle
By Tom Doyle
on March 5, 2018 at 8:46 AM

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